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A Comparative Study of Servicescape in the Mobile Internet Era – Taking Carrefour and Hema Fresh Store as Examples

  • Ruiguang TanEmail author
  • Jiayi Liu
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 1034)

Abstract

The servicescape strategy in the mobile Internet environment has created new opportunities for enterprise operation. Through comparative studies of two enterprises—Carrefour and Hema Fresh Store, the paper explored the impacts of scene technologies and servicescape construction to customer experience under the mobile internet environment. The study is developed through the aspects of servicescape dimension, customer sensory perception and behavior intention. The results showed that the connotation of physical dimension, perceptional dimension, social dimension of servicescape have been extended under the applied of context technologies. With the help more sensory perceptions of customers, and then impact customers’ psychological and behavioral intentions, thus enable enterprises to achieve better market performance.

Keywords

Mobile Internet environment Context technology Servicescape Sensory perception Customer experience 

References

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.School of Art Design and MediaEast China University of Science and TechnologyShanghaiChina
  2. 2.College of Fashion and DesignDonghua UniversityShanghaiChina

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