Abstract
The age of neoliberalism is an era of unleashed market forces, symptomized by the flourishing of vanity fairs. The unbound forces of capitalism are epitomized by what are now called the financial industries. The recent upsurge of vanity fairs takes shape in so-called celebrity culture. The question thus is: Are we facing a merely accidental correlation between financial industries and celebrity culture, or is there a common causality waiting to be identified?
This chapter is a reproduction of the chapter “The Economy of Attention in the Age of Neoliberalism” of the book Vanity Fairs. Another View of the Economy of Attention by Georg Franck, published by Palgrave Macmillan 2019. Reproduced with permission of SNCSC.
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Notes
- 1.
As dealt with extensively in Chap. 1 of the book: self-esteem requires social proof. The self-esteem you can afford depends on your income of appreciating attention.
- 2.
As dealt with extensively in Chap. 1 of the book: the valuation of the attention received depends on the feelings it transports and on the esteem the receiver has for the sender. Since this esteem characteristically varies with the income of attention from third parties, we inadvertently tend to discriminate between attention from attention-rich and attention-poor senders.
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Franck, G. (2019). The Economy of Attention in the Age of Neoliberalism. In: Doyle, W., Roda, C. (eds) Communication in the Era of Attention Scarcity. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-20918-6_4
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DOI: https://doi.org/10.1007/978-3-030-20918-6_4
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Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-030-20917-9
Online ISBN: 978-3-030-20918-6
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