Abstract
Being analytical is not a very easy objective to achieve in a highly polarized and ideological landscape, in which trends are not as linear as the human brain would want them to be. In this chapter, Ghez explains how architects of change can remain analytical in this landscape by discussing the virtues and the limits of the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) framework. He then explores other tools that can further help architects of change grasp the complexity of the business environment, with a particular emphasis on the role metaphors play in influencing our understanding of the landscape. Architects of change will need to show a high degree of intellectual honesty in order to be excessively influenced by the consensus of those around them.
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Notes
- 1.
Francis Joseph Aguilar, Scanning the Business Environment (Macmillan, 1967).
- 2.
Jennifer Kavanagh and Michael D. Rich, “Truth Decay: An Initial Exploration of the Diminishing Role of Facts and Analysis in American Public Life,” (Santa Monica, CA: RAND Corporation, 2018), https://www.rand.org/pubs/research_reports/RR2314.html.
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Gareth Morgan, Images of Organization (Beverly Hills: SAGE Publications Inc, 1986), pp. 12–13.
- 6.
Gareth Morgan, Images of Organization (Beverly Hills: SAGE Publications Inc, 1986), p. 13.
- 7.
Morgan, p.40.
- 8.
Morgan, p.70.
- 9.
Morgan, p.76.
- 10.
James A. Thomson, “A House Divided: Polarization and Partisanship,” The RAND Blog (blog), May 14, 2010, https://www.rand.org/blog/2010/05/a-house-divided-polarization-and-partisanship.html.
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Ghez, J. (2019). The Power of Analysis. In: Architects of Change. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-20684-0_7
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DOI: https://doi.org/10.1007/978-3-030-20684-0_7
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