Abstract
Artificial Intelligence (AI) offers great promise in supporting business operations. In this chapter, Dario Gil and co-authors provide a general introduction of AI and its applications to management. They describe how recent advancements in the field are enabling their use in supporting managerial tasks and functions such as strategy planning, marketing and customer support. They also discuss some key considerations for business leaders interested in leveraging AI to improve business performance.
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Gil, D., Hobson, S., Mojsilović, A., Puri, R., Smith, J.R. (2020). AI for Management: An Overview. In: Canals, J., Heukamp, F. (eds) The Future of Management in an AI World. IESE Business Collection. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-20680-2_1
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