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Mobile App Stores from the User’s Perspective

  • Abdullah M. BaabdullahEmail author
  • Ali Abdallah Alalwan
  • Nripendra P. Rana
  • Ata Al Shraah
  • Hatice Kizgin
  • Pushp P. Patil
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 558)

Abstract

The use of smartphones has become more prevalent in light of the boom in Internet services and Web 2.0 applications. Mobile stores (e.g., Apple’s App Store and Google Play) have been increasingly used by mobile users worldwide to download or purchase different kinds of applications. This has prompted mobile app practitioners to reconsider their mobile app stores in terms of design, features and functions in order to maintain their customers’ loyalty. Due to the lack of research on this context, this study aims to identify factors that may affect users’ satisfaction and continued intention toward using mobile stores. The proposed model includes various factors derived from information systems literature (i.e., usefulness, ease of use, perceived cost, privacy and security concerns) in addition to the dimensions of mobile interactivity (i.e. active control, mobility, and responsiveness). The study sets out 13 hypotheses that include mediating relationships (e.g., perceived usefulness mediates the influence of ease of use, active control, responsiveness and mobility; perceived ease of use mediates the influence of active control). As well as outlining the proposed research method, the research contributions, limitations and future research recommendations are also addressed.

Keywords

Mobile app stores App Store Google Play E-Satisfaction 

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Copyright information

© IFIP International Federation for Information Processing 2019

Authors and Affiliations

  • Abdullah M. Baabdullah
    • 1
    Email author
  • Ali Abdallah Alalwan
    • 2
  • Nripendra P. Rana
    • 3
  • Ata Al Shraah
    • 2
  • Hatice Kizgin
    • 3
  • Pushp P. Patil
    • 3
  1. 1.Department of Management Information Systems, Faculty of Economics and AdministrationKing Abdulaziz UniversityJeddahKingdom of Saudi Arabia
  2. 2.Amman College of Financial and Administrative SciencesAl-Balqa Applied UniversityAmmanJordan
  3. 3.School of ManagementSwansea UniversitySwanseaUK

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