Research on Design Communication Mode Based on White Bi Theory

Abstract

Chinese traditional aesthetic philosophy pursues “natural beauty”, “essential beauty”, “simple beauty” and “simple beauty”. The aesthetic system in Chinese culture often ends up with a simple beauty. It can be seen from the Chinese poetry culture evaluation system that rhetorical beautiful poetry in Chinese history has never been the highest standard. As a representative work of Chinese poetry, the Book of Songs conquers the peak of poetry art. This is from the appreciation of beauty to the transcendence of beauty, but also from the process of understanding beauty to knowing beauty. Both the “category” and the “process” are expounding an ancient Chinese philosophical thought: the theory of “White Bi”. The “White Bi” comes from the book of Changes, meaning no decoration. In the aesthetic system of ancient Chinese design culture, White Bi was regarded as the highest realm. In the end, it is still a natural concept of pursuing simplicity, turning the natural things and the universe and human factors into a state of harmony and unity.

It has been more than 3,000 years since the birth of the theory of White Bi, representing the most traditional philosophical in China. Decoration is an essential element in design. The most important theory in the day is that the decoration will reach a pole and it will show a minimal state. Minimalist design is one of the manifestations of the theory of White Bi. The design of White Bi design has its unique way of communication. The design communication of White Bi is very important to human factors. This paper studies the design communication methods contained in the theory of White Bi. Relevant discussions were carried out in terms of human factors, culture, art, and communication channels. Under the premise of combining ancient Chinese philosophical thoughts, it puts forward a more effective reference method for the current design development.