Abstract
This study examines the effects of mobile questionnaire layouts. The goal is to shed more light on mobile questionnaire usage. Furthermore, we aim to give guidance for researchers implementing online surveys. Researchers in a variety of fields use online questionnaires for their flexibility and efficiency. Poor usability on mobile devices may be associated with underrepresentation of certain target groups or lower data quality. In contrast, the use of well-designed smartphone-based surveys can open up new possibilities for researchers. We developed three different layout variants for comparison with an international sample of N = 204 smartphone users. The results show that grouping questions on separate pages works best with regard to missing values, dropouts, and completion time. However, results also suggest a possible distortion of answering patterns in this layout.
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Nissen, H., Zhang, Y., Janneck, M. (2020). An Analysis of Mobile Questionnaire Layouts. In: Ahram, T. (eds) Advances in Artificial Intelligence, Software and Systems Engineering. AHFE 2019. Advances in Intelligent Systems and Computing, vol 965. Springer, Cham. https://doi.org/10.1007/978-3-030-20454-9_45
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DOI: https://doi.org/10.1007/978-3-030-20454-9_45
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