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Experiential Learning Using Social Media in International Business Education

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The Palgrave Handbook of Learning and Teaching International Business and Management

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Abstract

This study analyzes the attitudes and perceptions of students toward an experiential learning project in an international marketing Master’s course at a business school in Norway and at comparable institutions in the United States and Israel. The findings validate the implementation of experiential learning exercises that incorporate social media and technology as an effective alternative to traditional teaching methods, in order to enhance learning outcomes.

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Author information

Authors and Affiliations

  1. University of Agder, Kristiansand, Norway

    Massiel Carolina Henríquez Parodi & Ilan Alon

Authors
  1. Massiel Carolina Henríquez Parodi
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  2. Ilan Alon
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Corresponding author

Correspondence to Massiel Carolina Henríquez Parodi .

Editor information

Editors and Affiliations

  1. Universidad EAFIT, Medellin, Antioquia, Colombia

    Maria Alejandra Gonzalez-Perez

  2. University of North Carolina at Greensboro, Greensboro, NC, USA

    Karen Lynden  & Vas Taras  & 

Appendix

Appendix

Other Outcomes

  • After presentation of the final videos in the class, the two best groups were chosen by vote. Members of the groups that had made the two best videos were asked by the business school administration to develop a promotional video to be used by the university.

  • The video that won the first place was about the city where the university is located, portraying it as a family-friendly destination. The mayor showed interest in using it for touristic promotion of the city.

  • Additionally, when one of the companies found out about the video, it decided to contact the students.

  • Upon completion of their studies, two of the participating students found jobs at different organizations with functions related to digital marketing.

  • In the subsequent year (2017), Kristiansand’s City Hall decided to participate in the project. The municipality provided the students with relevant information about their vision, strategic objectives, and audiovisual materials.

  • Also in that year, an external panel of experts judged the videos; those awarded first and second place won a private dinner with the city major.

  • The winners in 2017 won a monetary prize as well as their video being used to promote the city in an international exhibition.

Links to YouTube Videos Developed by the Students

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Henríquez Parodi, M.C., Alon, I. (2019). Experiential Learning Using Social Media in International Business Education. In: Gonzalez-Perez, M.A., Lynden, K., Taras, V. (eds) The Palgrave Handbook of Learning and Teaching International Business and Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-20415-0_6

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