Abstract
This advanced strategy course engages students in an authentic internationalization strategy project for small businesses. Students are placed in the role of management consultants; they engage the client, conduct a market analysis, and develop go-forward recommendations. The approach is transferrable to other domain taught at business schools.
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Chumbi, G.B., Bowles, C.N., Messner, W. (2019). Genuine Consulting Experience: Developing Internationalization Strategies for Small Businesses. In: Gonzalez-Perez, M.A., Lynden, K., Taras, V. (eds) The Palgrave Handbook of Learning and Teaching International Business and Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-20415-0_16
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