Abstract
This chapter returns to the theme of self-identity orientation. It shows more precisely why marginalized and minority entrepreneurs’ progress depends on their ability to flexibly view themselves in various situations or times. It revisits a popular but potentially limiting view of authenticity in mainstream society. This perspective calls for an unflinching commitment to being one’s true self. However, this chapter shows that the story is more complicated because entrepreneurs have multiple versions of themselves, some of which will serve them better in some situations, or stages of their ventures. It specifically encourages marginalized and minority entrepreneurs without a track record of stellar performance to take an innovative and playful approach to their self-identity orientation.
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Morgan, H.M. (2020). Experiment with Self-Identities; Don’t Be Rigidly Defined by Them. In: Underdog Entrepreneurs. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-20408-2_12
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DOI: https://doi.org/10.1007/978-3-030-20408-2_12
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