Abstract
This chapter helps marginalized and minority entrepreneurs directly address the network-related aspect of the outsider problem. It encourages them to actively develop and manage a large web of diverse and mutually beneficial relationships well beyond their own communities. Such networks may satisfy their need for a sense of belonging while increasing their exposure to innovation-enabling ideas or perspectives. These entrepreneurs can maintain ties with many acquaintances by joining and contributing to industry associations and social media platforms (i.e., LinkedIn and Twitter). In doing so, they can devote more of their limited time to relationships that provide valuable psychosocial and business-related benefits.
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Notes
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Ibid.
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Ibid.
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Ibid.
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Smith et al. (2017).
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Morgan, H.M. (2020). Strategically Cultivate Mutually Beneficial Networks. In: Underdog Entrepreneurs. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-20408-2_11
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DOI: https://doi.org/10.1007/978-3-030-20408-2_11
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