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Conjoint Analysis and Experimental Data

  • Cynthia Fraser
Chapter

Abstract

This chapter introduces the use of indicators to analyze data from conjoint analysis experiments. Conjoint analysis is used in experiments to quantify customer preferences for better design of new products and services.

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Cynthia Fraser
    • 1
  1. 1.McIntire School of CommerceUniversity of VirginiaCharlottesvilleUSA

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