Abstract
This chapter introduces the use of indicators to analyze data from conjoint analysis experiments. Conjoint analysis is used in experiments to quantify customer preferences for better design of new products and services.
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Fraser, C. (2019). Conjoint Analysis and Experimental Data. In: Business Statistics for Competitive Advantage with Excel 2019 and JMP. Springer, Cham. https://doi.org/10.1007/978-3-030-20374-0_14
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DOI: https://doi.org/10.1007/978-3-030-20374-0_14
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Publisher Name: Springer, Cham
Print ISBN: 978-3-030-20373-3
Online ISBN: 978-3-030-20374-0
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