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Communication Design as Tool for Social Transformation: A Co-design Project with the Residents of the Rego Neighborhood, in Lisbon

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Advances in Ergonomics in Design (AHFE 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 955))

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Abstract

Organizations that develop work in neighborhoods with complex social problems can benefit from collaboration with communication designers. This paper presents a study of a co-design project, developed with young people from Rego Neighborhood, in Lisbon, with the purpose of creating the image for an event called “Festival Passa Sabi – Geração RG”. The preparation of the festival consisted of a set of meetings that involved IPAV workers, residents, former residents and the young people that we considered to have good leadership skills and responsibility. The graphic images and medias were created in close collaboration between the designers and young leaders. The responsible work carried out by the young leaders involved allowed them to acquire skills so that in the future they could lead other similar projects, building bridges between different communities. We therefore believe that this study may help other designers who work in the social field.

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Acknowledgments

The authors are grateful for the support given by CIAUD – Research Centre in Architecture, Urbanism and Design and FCT – Foundation for Science and Technology (Portugal). We would also like to thank the IPAV team, the young people from Rego Neighborhood and the volunteers, who were involved in the preparation and implementation of the Passa Sabi Festival.

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Correspondence to Inês Farmhouse Coimbra .

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Cabral, T.O., Coimbra, I.F. (2020). Communication Design as Tool for Social Transformation: A Co-design Project with the Residents of the Rego Neighborhood, in Lisbon. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 955. Springer, Cham. https://doi.org/10.1007/978-3-030-20227-9_8

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  • DOI: https://doi.org/10.1007/978-3-030-20227-9_8

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