Abstract
Sales engineers (SE) sell technical products and services to companies, and their results are crucial for their employers. They need technical knowledge and commercial competencies, but also management and soft skills, all fundamental for SE to be highly performant in their job. Students cannot learn this variety neither at university nor in industry alone. Instead, cooperation is required. Whereas academic-industrial cooperation for research or specific study programs is discussed in literature, this is not yet the case for enhanced industrial involvement in students’ education. The authors present two case studies of industrial implication in students’ education in Germany and France as benchmark and basis for a new approach of academic-industrial cooperation in education in Finland. This cooperation is developed in the frame of the project ‘RADICAL - Filling Skills Gaps in Blue Industry by Radical Competence Boost in Engineering VET’, co-funded by the Erasmus+ program of the European Union.
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Notes
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Ecole Supérieure des Technologies et des Affaires Belfort (ESTA School of Business & Technology), www.esta-groupe.fr
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Acknowledgments
The authors would like to thank the European Union and the Erasmus+ program for financial support to the RADICAL project. Also, the authors would like to thank the Academic Association of Sales Engineering AASE for enabling this cooperation.
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Schneider-Störmann, L., Röhr, T., Jaskari, R., Holopainen, T., Reunanen, T. (2020). Enhanced Higher Education - Industry Cooperation Improving Work Capabilities of Sales Engineering Graduates. In: Kantola, J., Nazir, S. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2019. Advances in Intelligent Systems and Computing, vol 961. Springer, Cham. https://doi.org/10.1007/978-3-030-20154-8_1
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