Abstract
In general, many products in the function and shape of the interpretation of the lack of clarity or abstract may affect the user for the use of the product in the misunderstanding or the shape of the do not understand. In this research, we examined the figurative design. Then, these images will measure the correlations between the different semantics according, including: the congruous, incongruous related, incongruous categories. These can be as a new tool to measure the semantic study. Consumers understand and recognize the look and feel of products and use products intuitively.
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Wang, CY., Liu, PJ. (2020). The Understanding and Influence of the Connotation of Semantics on the Figurative Product. In: Goonetilleke, R., Karwowski, W. (eds) Advances in Physical Ergonomics and Human Factors. AHFE 2019. Advances in Intelligent Systems and Computing, vol 967. Springer, Cham. https://doi.org/10.1007/978-3-030-20142-5_15
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DOI: https://doi.org/10.1007/978-3-030-20142-5_15
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