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Operations in an Omnichannel World pp 175–196Cite as

Omnichannel Assortment Decisions in a Fashion Retailing Supply Chain

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Part of the book series: Springer Series in Supply Chain Management ((SSSCM,volume 8))

Abstract

Product assortment is of significance importance to omnichannel fashion products vendors. These vendors must make assortment decisions well ahead of their selling season and across channels that face distinct types of demand and comprise different fulfillment capabilities. Because of differences in operational costs and margins across channels, assortment decisions are likely to affect vendors’ top and bottom lines, ultimately affecting their profitability. In this book chapter, we use data from an omnichannel fashion product vendor to empirically assess the likelihood and the sales volume of a product according to its characteristics in two channels, wholesale and dropshipping. Establishing demand profiles based on fashion product characteristics allows vendors to evaluate jointly channel choice and stocking decisions for assortment integration across multiple channels.

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Notes

  1. 1.

    We consider “too small” those sizes starting with letter “X,” below small, and “too large” those starting with letter “X,” above large.

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Author information

Authors and Affiliations

  1. Fisher College of Business, The Ohio State University, Columbus, OH, USA

    Annibal Camara Sodero

  2. W. P. Carey School of Business, Arizona State University, Tempe, AZ, USA

    Elliot Rabinovich

Authors
  1. Annibal Camara Sodero
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  2. Elliot Rabinovich
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Correspondence to Annibal Camara Sodero .

Editor information

Editors and Affiliations

  1. The Wharton School, University of Pennsylvania, Philadelphia, PA, USA

    Santiago Gallino

  2. Technology and Operations Management, Harvard Business School, Harvard University, Boston, MA, USA

    Antonio Moreno

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Sodero, A.C., Rabinovich, E. (2019). Omnichannel Assortment Decisions in a Fashion Retailing Supply Chain. In: Gallino, S., Moreno, A. (eds) Operations in an Omnichannel World. Springer Series in Supply Chain Management, vol 8. Springer, Cham. https://doi.org/10.1007/978-3-030-20119-7_8

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