Abstract
In this chapter, we discuss the operational challenges and opportunities in omnichannel retail, specifically with respect to fulfillment, pricing, and inventory management. We provide a historical perspective of the evolution of omnichannel operations and the challenges associated with the different stages of this evolution. We also provide an overview of three mathematical models: managing split shipments in fulfillment optimization, jointly optimizing markdown and fulfillment, and inventory optimization in the presence of demand spillover.
This chapter based on research conducted while author “Amitabh Sinha” was at Ross School of Business, University of Michigan.
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Jasin, S., Sinha, A., Uichanco, J. (2019). Omnichannel Operations: Challenges, Opportunities, and Models. In: Gallino, S., Moreno, A. (eds) Operations in an Omnichannel World. Springer Series in Supply Chain Management, vol 8. Springer, Cham. https://doi.org/10.1007/978-3-030-20119-7_2
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DOI: https://doi.org/10.1007/978-3-030-20119-7_2
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