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Facilitating Communication in Adaptive Planning Processes for Inclusive Innovation: Discussing an Integrative Approach

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New Leadership in Strategy and Communication

Abstract

In this chapter, it is argued that linear approaches have influenced innovation strategies for local development, having limitations for addressing long-standing socio-economic problems in unequal and exclusionary societies such as Peru. However, the facilitation of a broader communication perspective could contribute to configure more inclusive innovation processes for a number of reasons: it can contribute to understand the nature of inclusive innovation processes; it can serve to recognise entry points for inclusive innovation as well as to reorient innovation processes towards inclusivity. This discussion allows a rethinking of the current innovation strategies for local development and proposes a set of recommendations to enable communication with adaptive planning processes for a broad-based inclusive development strategy in the Peruvian context.

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Notes

  1. 1.

    Excluded groups are defined as groups or subgroups that lives under an unequal distribution of a valued good or basic service such as health, food, water and/or energy. For example, people who live in isolated rural villages in Peru or people who live in peri-urban zones of Peru that are lacking a basic service, live with less than 3.5 American dollars and have an informal job could be considered as excluded.

  2. 2.

    Local development is defined as the interactive process of expansion of capabilities and collective liberties in a territory for the reduction of disparities and the participative role of the excluded populations in their development (Sen 2000).

  3. 3.

    Cusco is a region in the southeastern Sierra of Peru located at 3300–4500 m above sea level. It has a population of roughly 1.2 million inhabitants. Cusco has a millenary tradition, having an impressive cultural heritage that came from the Inca culture. However, it is one of the poorest regions in Peru with more than 60% of people living in poverty. Also, more than 80% of the local population is involved in informal activities with very low economic productivity, with a monthly average income of approximately US$85 per capita (INEI 2015).

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  1. Pontifical Catholic University of Peru (PUCP), Lima, Peru

    Bernardo Alayza & Domingo Gonzalez

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Alayza, B., Gonzalez, D. (2020). Facilitating Communication in Adaptive Planning Processes for Inclusive Innovation: Discussing an Integrative Approach. In: Pfeffermann, N. (eds) New Leadership in Strategy and Communication. Springer, Cham. https://doi.org/10.1007/978-3-030-19681-3_21

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