Abstract
neolid is a start-up whose headquarters are located in Lyon, France. In 2018, the company’s turnover was 800,000 euros, and its lidless isotherm boxes and mugs won several awards. The start-up’s products are distributed online and at trade fairs as well as through a network of independent sales agents. They are also sold to companies and local authorities as personalized promotional products or “goodies.” This case study focuses on the expansion of the company into Japan and South Korea. It deals with the creation and growth of the start-up, the characteristics of the Japanese and South Korean markets, the selection of entry modes, and the management of cultural differences.
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Dominguez, N., Mayrhofer, U. (2019). neolid: A French Start-Up in Japan and South Korea. In: Prange, C., Kattenbach, R. (eds) Management Practices in Asia. Springer, Cham. https://doi.org/10.1007/978-3-030-19662-2_3
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DOI: https://doi.org/10.1007/978-3-030-19662-2_3
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