Advertisement

Linguistic and Spatial Practices in the Shop

  • Dariush Izadi
Chapter

Abstract

This chapter aims to investigate how social space and the shop’s layout, with its mediational means, work alongside the local language practices carried out within the shop in constructing ethnic space and identity. It is argued that while positioning itself as a Persian shop, the shop is a sociolinguistic space involving sense-making and deployment of various repertoires beyond linguistic practices. The study foregrounds that a mediated discourse analysis of the practices embedded in service encounters provides a finer understanding of specific social practices and actions and local material contexts, which serve to ascribe social identities for shop-owners and customers. A fundamental point I wish to make in this chapter is that the spatial engagement and the mediational means imbricated in the activity of a social actor are just as important in making meaning as the use of conventional language codes and other symbolic communicative resources and thus in need of more careful theorization.

References

  1. Agha, A. (2007). Language and social relations. Cambridge: Cambridge University Press.Google Scholar
  2. Bakhtin, M. M. (1981). The dialogic imagination: Four essays. Austin: University of Texas Press.Google Scholar
  3. Blommaert, J. (2005). Discourse: A critical introduction. Cambridge: Cambridge University Press.CrossRefGoogle Scholar
  4. Bourdieu, P. (1977). Outline of a theory of practice. Cambridge: Cambridge University Press.CrossRefGoogle Scholar
  5. Bucholtz, M., & Hall, K. (2005). Identity and interaction: A sociocultural linguistic approach. Discourse Studies, 7(4–5), 585–614.CrossRefGoogle Scholar
  6. Cicourel, A. V. (1987). Cognitive and organizational aspects of medical diagnostic reasoning. Discourse Processes, 10(4), 347–367.CrossRefGoogle Scholar
  7. Coupland, N. (2001). Introduction: Sociolinguistic theory and social theory. In N. Coupland, S. Sarangi, & C. N. Candlin (Eds.), Sociolinguistics and social theory (pp. 1–26). Harlow: Longman.Google Scholar
  8. De Certeau, M. (1984). The practice of everyday life. Berkeley, CA: University of California Press.Google Scholar
  9. De Fina, A. (2007). Code switching and ethnicity in a community of practice. Language in Society, 36(3), 371–392.Google Scholar
  10. Duranti, A., & Goodwin, C. (1992). Rethinking context: An introduction. In A. Duranti & C. Goodwin (Eds.), Rethinking context: Language as an interactive phenomenon (pp. 1–42). Cambridge: Cambridge University Press.Google Scholar
  11. Eggins, S. (2004). An introduction to systemic functional linguistics (2nd ed.). New York: Continuum.Google Scholar
  12. Fairclough, N. (1985). Language and power. London: Longman.Google Scholar
  13. Fairclough, N. (1992). Intertextuality in critical discourse analysis. Linguistics and Education, 4(3–4), 269–293.CrossRefGoogle Scholar
  14. Garfinkel, H. (1967). Studies in ethnomethodology. Englewood Cliffs, NJ: Prentice Hall.Google Scholar
  15. Gee, J. P. (2003). What video games have to teach us about learning and literacy. Basingstoke: Palgrave Macmillan.CrossRefGoogle Scholar
  16. Gee, J. P. (2005). Semiotic social spaces and affinity spaces: From the age of mythology to today’s schools. In D. Barton & K. Tusting (Eds.), Beyond communities of practice: Language, power, and social context (pp. 214–232). Cambridge and New York: Cambridge University Press.CrossRefGoogle Scholar
  17. Gieryn, T. F. (2000). A space for place in sociology. Annual Review of Sociology, 26, 463–496.CrossRefGoogle Scholar
  18. Goffman, E. (1963). Behavior in public spaces: Notes on the social organization of gatherings. New York: The Free Press.Google Scholar
  19. Goffman, E. (1981). Forms of talk. Philadelphia: University of Pennsylvania Press.Google Scholar
  20. Gumperz, J. (1982). Discourse strategies. New York: Cambridge University Press.CrossRefGoogle Scholar
  21. Halliday, M. A. K., & Hasan, R. (1976). Cohesion in English (English Language Series). Pearson Education Limited.Google Scholar
  22. Harré, R., & Van Langenhove, L. (1991). Varieties of positioning. Journal for the Theory of Social Behaviour, 21, 393–407.CrossRefGoogle Scholar
  23. Heritage, J. (1984). Garfinkel and ethnomethodology. Cambridge: Polity Press.Google Scholar
  24. Hester, S., & Hester, S. (2012). Categorial occasionality and transformation: Analyzing culture in action. Human Studies, 35(4), 563–581.CrossRefGoogle Scholar
  25. Izadi, D. (2015). Spatial engagement in Persian ethnic shops in Sydney. Multimodal Communication, 4(1), 61–78.CrossRefGoogle Scholar
  26. Izadi, D. (2019a). “That’s my husband’s sees the smoke on this card bill he doesn’t like me smoking”: Service interactions in Persian shops in Sydney. In T. A. Barrett & S. Dovchin (Eds.), Critical inquiries in the sociolinguistics of globalization (pp. 47–65). Bristol: Multilingual Matters.CrossRefGoogle Scholar
  27. Izadi, D. (2019b). ‘Are These Ones to Taste?’: Critical moments in Persian shops in Sydney. In S. H. Mirvahedi (Ed.), The sociolinguistics of Iran’s languages at home and abroad (pp. 169–196). London: Palgrave Macmillan.CrossRefGoogle Scholar
  28. Izadi, D., & Parvaresh, V. (2016). The framing of the linguistic landscapes of Persian shop signs in Sydney. Linguistic Landscape, 2(2), 182–205.CrossRefGoogle Scholar
  29. Jacquemet, M. (2010). Language and transnational spaces. In P. Auer & J. E. Schmidt (Eds.), Language and space: An international handbook of linguistic variation. Theories and methods (pp. 50–69). Berlin: de Gruyter.Google Scholar
  30. Lefebvre, H. (1991). The production of space. Padstow: T.J. Press Ltd.Google Scholar
  31. Li, W. (2011). Moment analysis and translanguaging space: Discursive construction of identities by multilingual Chinese youth in Britain. Journal of Pragmatics, 43(5), 1222–1235.CrossRefGoogle Scholar
  32. Liebscher, G., & Dailey-O’Cain, J. (2013). Language, space, and identity in migration. Basingstoke: Palgrave Macmillan.CrossRefGoogle Scholar
  33. Linell, P. (2001). Dynamics of discourse or stability of structure: Sociolinguistics and the legacy of linguistics. In N. Coupland, S. Sarangi, & C. N. Candlin (Eds.), Sociolinguistics and social theory (pp. 107–126). Harlow: Longman.Google Scholar
  34. Mannheim, B., & Tedlock, D. (1995). Introduction. In D. Tedlock & B. Mannheim (Eds.), The dialogic emergence of culture (pp. 1–32). Urbana and Chicago: University of Illinois Press.Google Scholar
  35. Pennycook, A. (2010). Language as a local practice. London and New York: Routledge.CrossRefGoogle Scholar
  36. Peräkylä, A., & Vehviläinen, S. (2003). Conversation analysis and the professional stocks of interactional knowledge. Discourse & Society, 14(6), 727–750.CrossRefGoogle Scholar
  37. Rampton, B., Maybin, J., & Roberts, C. (2015). Theory and method in linguistic ethnography. In J. Snell, S. Shaw, & F. Copland (Eds.), Linguistic ethnography: Interdisciplinary explorations (pp. 14–50). London: Palgrave Macmillan.CrossRefGoogle Scholar
  38. Schiffrin, D. (2003). We knew that’s it: Retelling the turning point of a narrative. Discourse Studies, 5(4), 535–561.CrossRefGoogle Scholar
  39. Scollon, R. (2001). Action and text: Towards an integrated understanding of the place of text in social (inter)action, mediated discourse analysis and the problem of social action. In R. Wodak & M. Meyer (Eds.), Methods of critical discourse analysis (pp. 139–183). London: SAGE Publications.Google Scholar
  40. Scollon, R. (2008). Discourse itineraries: Nine processes of resemiotization. In V. Bhatia, J. Flowerdew, & R. Jones (Eds.), Advances in discourse studies (pp. 233–244). London: Routledge.Google Scholar
  41. Scollon, R., & Scollon, S. W. (2004). Nexus analysis: Discourse and the emerging internet. London: Routledge.CrossRefGoogle Scholar
  42. Soja, E. W. (1996). Thirdspace: Journeys to Los Angeles and other real-and-imagined places. Oxford: Basil Blackwell.Google Scholar
  43. Tannen, D. (2006). Intertextuality in interaction: Reframing family arguments in public and private. Text & Talk, 26(4–5), 597–617.CrossRefGoogle Scholar
  44. Tannen, D. (2007). Talking voices: Repetition, dialogue, and imagery in conversational discourse (2nd ed.). Cambridge: Cambridge University Press.CrossRefGoogle Scholar
  45. Wertsch, J. V. (1991). Voices of the mind: A sociocultural approach to mediated action. Cambridge, MA: Harvard University Press.Google Scholar

Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Dariush Izadi
    • 1
  1. 1.Western Sydney UniversitySydneyAustralia

Personalised recommendations