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Digging Deeper into “Fear”

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Abstract

This chapter explores fear as a powerful emotion that influences behavior . Studies on fear appeals are underscored and means of mitigating the fear response to change behavior . Fear appeals have been employed in politics and public health. There is an opportunity to consider “fear ” in systems and approaches for removing and reducing “fear ” as a barrier to change for good.

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Authors and Affiliations

  1. Oregon Health & Science University (OHSU), Avel Gordly Center for Healing, Portland, OR, USA

    Alisha Moreland-Capuia

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  1. Alisha Moreland-Capuia
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Correspondence to Alisha Moreland-Capuia .

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Moreland-Capuia, A. (2019). Digging Deeper into “Fear”. In: Training for Change. Springer, Cham. https://doi.org/10.1007/978-3-030-19208-2_8

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