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International Conference on Social Implications of Computers in Developing Countries

ICT4D 2019: Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D pp 248–259Cite as

Sharing Economy Digital Platforms and Social Inclusion/Exclusion: A Research Study of Uber and Careem in Pakistan

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Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 551))

Abstract

The sharing economy business models enabled by digital platforms are shifting the landscape of economic growth and nature of employment globally. This study focuses on digital travel industry of Pakistan and aims to explore the social and economic implications of sharing economy platforms. Drawing on the concepts of social inclusion/exclusion from ICT and IS literature, we examine the potential participation of digital platforms in social inclusion/exclusion of the society. We adopted an interpretive and qualitative research design. The data was collected through informal talks, observations and semi-structured interviews. For our research study, we selected two online ride-hailing companies operational in Pakistan, Uber and Careem. The study shows social impacts of sharing economy digital-platforms to enhance culture of trust, family confidence and women empowerment. It highlights the inclusion of unemployed groups through self-entrepreneurship that improve economic activities in the society. The study also identifies few contradictions and potential challenges that support social exclusion due to technology, such as biased gendered contribution in economic activities, generation/age constraints in usability and accessibility issues based on geographic locations.

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Author information

Authors and Affiliations

  1. NUST Business School, National University of Sciences and Technology, Islamabad, Pakistan

    Fareesa Malik & Zujaja Wahaj

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  1. Fareesa Malik
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  2. Zujaja Wahaj
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Correspondence to Fareesa Malik .

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Editors and Affiliations

  1. University of Oslo, Oslo, Norway

    Petter Nielsen

  2. University of Dar es Salaam, Dar es Salaam, Tanzania

    Honest Christopher Kimaro

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Malik, F., Wahaj, Z. (2019). Sharing Economy Digital Platforms and Social Inclusion/Exclusion: A Research Study of Uber and Careem in Pakistan. In: Nielsen, P., Kimaro, H.C. (eds) Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D. ICT4D 2019. IFIP Advances in Information and Communication Technology, vol 551. Springer, Cham. https://doi.org/10.1007/978-3-030-18400-1_20

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  • DOI: https://doi.org/10.1007/978-3-030-18400-1_20

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-18399-8

  • Online ISBN: 978-3-030-18400-1

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