Abstract
While traditional customer segmentation approaches are based on the demographic information, recent approaches focus on identifying different types of customers in terms of their purchase behaviour.
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Luo, L. (2020). Tracking the Evolution of Customer Segmentations. In: Temporal Modelling of Customer Behaviour. Springer Theses. Springer, Cham. https://doi.org/10.1007/978-3-030-18289-2_7
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DOI: https://doi.org/10.1007/978-3-030-18289-2_7
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