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Discovering Purchase Behaviour Patterns

  • Ling LuoEmail author
Chapter
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Part of the Springer Theses book series (Springer Theses)

Abstract

Various factors could impact purchase time, ranging from personal necessity, preferences and seasonal effects, to marketing variables such as products, price and promotions. In this chapter, we build temporal model to uncover both the customer’s long-term purchase patterns, which may be caused by gradual preference changes, and also the customer’s short-term purchase patterns, which may be caused by regular promotions. The discovered patterns could provide insights of customer behaviour and distinguish between groups of customers in terms of their responses to promotions.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of Computer ScienceThe University of SydneySydneyAustralia

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