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Tracking Purchase Behaviour Changes

  • Ling LuoEmail author
Chapter
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Part of the Springer Theses book series (Springer Theses)

Abstract

For our supermarket health program, we would like to explore in depth how the participant behaviour changes over time and investigate how different types of participants are affected by the health program. Based on the purchase behaviour observed before and after joining the health program, we propose a systematic approach for tracking the customer behaviour changes induced by the health program. We evaluate how the customers from different segments, formed by demographic and health information, are influenced by the health program.

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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of Computer ScienceThe University of SydneySydneyAustralia

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