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Literature Review

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Temporal Modelling of Customer Behaviour

Part of the book series: Springer Theses ((Springer Theses))

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Abstract

As introduced in Chap. 1, our main research tasks are to understand when customers purchase products, detect customer behaviour patterns, identify different types of customers and compare their responses to factors such as promotions and other marketing strategies. Therefore, we review related work from the following specific areas: 1) temporal modelling of customer behaviour; 2) customer segmentation; 3) factors impacting customer behaviour.

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Authors and Affiliations

  1. School of Computer Science, The University of Sydney, Sydney, NSW, Australia

    Dr. Ling Luo

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  1. Dr. Ling Luo
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Correspondence to Ling Luo .

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Luo, L. (2020). Literature Review. In: Temporal Modelling of Customer Behaviour. Springer Theses. Springer, Cham. https://doi.org/10.1007/978-3-030-18289-2_3

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