Abstract
Customer behaviour analysis has been recognised as an indispensable component of business intelligence and marketing (Sheth et al. in Consumer behavior and beyond. Dryden Press Fort Worth, TX, 1999 [1]). Understanding customer behaviour is of great interest to marketing researchers and business analysts, as this information can help them communicate better with their customers and develop appropriate strategies.
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Luo, L. (2020). Introduction. In: Temporal Modelling of Customer Behaviour. Springer Theses. Springer, Cham. https://doi.org/10.1007/978-3-030-18289-2_1
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DOI: https://doi.org/10.1007/978-3-030-18289-2_1
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