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Introduction

  • Ling LuoEmail author
Chapter
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Part of the Springer Theses book series (Springer Theses)

Abstract

Customer behaviour analysis has been recognised as an indispensable component of business intelligence and marketing (Sheth et al. in Consumer behavior and beyond. Dryden Press Fort Worth, TX, 1999 [1]). Understanding customer behaviour is of great interest to marketing researchers and business analysts, as this information can help them communicate better with their customers and develop appropriate strategies.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of Computer ScienceThe University of SydneySydneyAustralia

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