Abstract
The practicalities of destination management present daunting challenges. We introduce «The Visitor Flow Approach» as a way to deal with those challenges. This practical approach to destination management is an example of how research on destination management can bridge the divide between insights and impact despite theorizing tourism as a complex social phenomenon. Specifically, we illustrate how Swisscontact, a development agency, blends the theory of flow-based destination management and the six–step method of the St. Gallen Model for Destination Management to create real impact in emerging and developing countries. We present their experiences and lessons learned from four specific contexts (Laos, Macedonia, Kosovo, and Indonesia) and additional applications across four continents.
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Swisscontact is the business-oriented foundation for international development cooperation. Working in 34 countries with over 1200 staff, Swisscontact has been fostering economic, social, and environmental development since 1959. Tourism development as a means for local economic development has been in Swisscontact’s portfolio since the early 1990 and has focused on destination and tourism skills development. Aware of tourism not only creating benefits but also bearing risks for social and ecological impact, Swisscontact in recent years has defined 18 dimensions for assessing a broad spectrum of impact of tourism development. Swisscontact works with the St. Gallen model for destination management since 2013. The stakeholder-centered orientation of this approach allows Swisscontact to facilitate and support tourism development without taking an active role in local markets.
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Beritelli, P., Crescini, G., Reinhold, S., Schanderl, V. (2019). How Flow-Based Destination Management Blends Theory and Method for Practical Impact. In: Kozak, N., Kozak, M. (eds) Tourist Destination Management. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-16981-7_17
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