The chapter summarises the critical overview of the big data debate in global news, health and policy discourse and across the public, corporate and academic settings. It illustrates how big data impinges on the entire spectrum of disciplines, from the hard and life sciences to the social sciences and humanities, posing unexplored ethical and methodological issues. The main question is how to accommodate correlation with causation in big data analytics. It argues that the use of big data does not imply the demise of theory, the death of politics or the disappearance of the human subject to whom data custody and stewardship responsibilities are ultimately assigned. Rather, a novel data ethics is seeing the light and with it, a new way of speaking with/of technology.
KeywordsBig data Data activism Ethics Social sciences
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