Skip to main content

The Future Employee: The Rise of AI in Portuguese Altice Labs

  • Conference paper
  • First Online:
New Knowledge in Information Systems and Technologies (WorldCIST'19 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 932))

Included in the following conference series:

  • 1694 Accesses

Abstract

This case study was conducted in the scope of the rise of artificial intelligence (AI) in today’s society and provides the answer to the following questions: How are companies following the AI technology revolution?, How are organizational culture and identity changing within companies? and Where are companies investing in order to prepare to the upcoming competitive future? To answer these questions a semi-structured interview was done with Jorge Sousa, the Head of M2M/IoT & API Management & Virtual Assistant - Network and Service Solutions Department in Altice Labs. Altice Labs is owned by the multinational Altice Group and is responsible for the innovation and development of new solutions, technologies and trends in the telecommunications area for all the Altice group. Having already won several awards such as the Dell EMC Award in 2018 and the international Technology Leadership Award in 2017. Altice Labs is in a privileged position that only a few companies are in, performing high tech R&D. From this case study we conclude that organizational Identity and Culture are changing due to the external stimulus that AI is having in the market. These changes are being implemented as a sense-giving function of the organizational leaders and spokesmen that recognize the need of staying competitive in the market. The impact on the labor force status quo, layoffs and company culture are presented, aligning the interviewee’s opinion with the current theories on company culture, offering also an analysis on the tendencies of this revolution and summarizing the interviewee’s perspectives.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. LinkedIn by the Numbers: Stats, Demographics & Fun Facts (n.d.). Accessed 24 Oct 2018. https://www.omnicoreagency.com/linkedin-statistics/

  2. Lets Talk About AI Ethics; Were on a Deadline (n.d.). Accessed 24 Oct 2018. https://www.forbes.com/sites/tomvanderark/2018/09/13/ethics-on-a-deadline/#72aeddf42e21

  3. The Guardian View on the Ethics of AI: It’s About Dr Frankenstein, Not his Monster — Editorial — Opinion — The Guardian (n.d.). Accessed 24 Oct 2018. https://www.theguardian.com/commentisfree/2018/jun/12/the-guardian-view-on-the-ethics-of-ai-its-about-dr-frankenstein-not-his-monster

  4. Artificial Intelligence - The New York Times (n.d.). Accessed 24 Oct 2018. https://www.nytimes.com/topic/subject/artificial-intelligence

  5. Altice’s Business Model Is Not Sustainable - ALTICE S A ADR (OTCMKTS:ATCEY) — Seeking Alpha. (2017). Accessed 25 Oct 2018. https://seekingalpha.com/article/4123284-altices-business-model-sustainable

  6. História: A evolução histórica da empresa — Altice Portugal (n.d.). Accessed 27 Oct 2018. https://www.telecom.pt/pt-pt/a-pt/Paginas/historia.aspx

  7. Ravasi, D., Schultz, M.: Responding to organizational identity threats: exploring the role of organizational culture. Acad. Manag. J. 49(3), 433–458 (2006). https://doi.org/10.5465/AMJ.2006.21794663

  8. Czarniawska, B.: Narrating the Organization: Dramas of Institutional Identity. Bibliovault OAI Repository. The University of Chicago Press, Chicago (1997)

    Google Scholar 

  9. Whetten, D.A., Mackey, A.: A social actor conception of organizational identity and its implications for the study of organizational reputation. Bus. Soc. 41, 393–414 (2002)

    Article  Google Scholar 

  10. Albert, S., Whetten, D.A.: Organizational identity. In: Cummings, L.L., Staw, B.M. (eds.) Research in Organizational Behavior, vol. 7, pp. 263–295. JAI Press, Greenwich (1985)

    Google Scholar 

  11. Whetten, D.A.: A Social Actor Conception of Organizational Identity. Brigham Young University, Provo (2003, unpublished manuscript)

    Google Scholar 

  12. Corley, K.G., Gioia, D.A.: Identity ambiguity and change in the wake of a corporate spin-off. Adm. Sci. Q. 49, 173–208 (2004)

    Google Scholar 

  13. Dutton, J., Dukerich, J.: Keeping an eye on the mirror: image and identity in organizational adaptation. Acad. Manag. J. 34, 517–554 (1991)

    Google Scholar 

  14. Fiol, M.C.: Capitalizing on paradox: the role of language in transforming organizational identities. Organ. Sci. 13, 653–666 (2002)

    Article  Google Scholar 

  15. Gioia, D.A., Thomas, J.B.: Identity, image and issue interpretation: sensemaking during strategic change in academia. Adm. Sci. Q. 41, 370–403 (1996)

    Article  Google Scholar 

  16. Gioia, D.A.: From individual to organizational identity. In: Whetten, D.A., Godfrey, P.C. (eds.) Identity in Organizations: Developing Theory Through Conversations. Sage, Thousand Oaks (1998)

    Google Scholar 

  17. Ashforth, B.E., Mael, F.A.: Organizational identity and strategy as a context for the individual. In: Baum, J.A.C., Dutton, J.E. (eds.) Advances in Strategic Management, vol. 13, pp. 19–64. JAI Press, Greenwich (1996)

    Google Scholar 

  18. Bouchiki, H., Kimberly, J.R.: Escaping the identity trap. Sloan Manage. Rev. 44(3), 20–26 (2003)

    Google Scholar 

  19. Brunninge, O.: Translating strategic change in companies with strong identities: the dynamics of identity and strategic change at Scania and Handelsbanken. Paper presented at the 20th Egos Colloquium, Ljubljana, Slovenia, 13 July 2004

    Google Scholar 

  20. Humphreys, M., Brown, A.D.: Narratives of organizational identity and identification: a case study of hegemony and resistance. Organ. Stud. 23, 421–447 (2002)

    Article  Google Scholar 

  21. Rosauer, B.: Three Bell Curves, January 2013. http://www.threebellcurves.com/THREEBELLCURVESCust1st41415.pdf

  22. Schein, E.H.: Organizational Culture and Leadership. Jossey-Bass, San Francisco (1992)

    Google Scholar 

  23. Trice, H., Beyer, J.: Studying organizational cultures through rites and ceremonies. Acad. Manag. Rev. 9, 653–669 (1984)

    Article  Google Scholar 

  24. Schein’s Model of Organizational Culture - apppm (n.d.). Accessed 29 Oct 2018. http://apppm.man.dtu.dk/index.php/Schein\%27smodeloforganizationalculture#TheIcebergModel

  25. MSG.: Edgar Schein Model of Organization Culture. https://www.managementstudyguide.com/edgar-schein-model.htm. Accessed 30 Nov 2018

  26. King, D., Lawley, S.: Organizational Behavior, 2nd edn. Oxford University Press, Oxford (2016)

    Google Scholar 

  27. Moreira, F., Au-Yong-Oliveira, M., Gonçalves, R., Costa, C. (eds.) Transformação digital – Oportunidades e ameaças para uma competitividade mais inteligente [Digital transformation – Opportunities and threats for a more intelligent competitiveness]. Sílabas & Desafios, Faro, Portugal (2017)

    Google Scholar 

  28. Au-Yong-Oliveira, M., Moutinho, R., Ferreira, J.J.P., Ramos, A.L.: Present and future languages – how innovation has changed us. J. Technol. Manag. Innov. 10(2), 166–182 (2015)

    Article  Google Scholar 

  29. Aguiar, A.C., Tonelli, M.J.: Dialogic organization development and subject– object dualism: a social constructionist perspective on dialogic methods in an organizational context. J. Appl. Behav. Sci. 54(4), 457–476 (2018)

    Article  Google Scholar 

  30. Haslam, S.A., Cornelissen, J.P., Werner, M.D.: Metatheories and metaphors of organizational identity: integrating social constructionist, social identity, and social actor perspectives within a social interactionist model. Int. J. Manag. Rev. 19, 318–336 (2017)

    Google Scholar 

  31. Branco, F., Gonçalves, R., Martins, J., Cota, M.: Decision support system for the agri-food sector–the sousacamp group case. In: New Contributions in Information Systems and Technologies, pp. 553–563. Springer (2015)

    Google Scholar 

  32. Martins, J., Goncalves, R., Pereira, J., Oliveira, T., Cota, M.: Social networks sites adoption at firm level: a literature review. In: 2014 9th Iberian Conference on Information Systems and Technologies (CISTI), pp. 1–6. IEEE (2014)

    Google Scholar 

  33. Au-Yong-Oliveira, M., Gonçalves, R., Martins, J., Branco, F.: The social impact of technology on millennials and consequences for higher education and leadership. Telematics Inform. 35, 954–963 (2018)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Manuel Au-Yong-Oliveira .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Lopes, B., Martins, P., Domingues, J., Au-Yong-Oliveira, M. (2019). The Future Employee: The Rise of AI in Portuguese Altice Labs. In: Rocha, Á., Adeli, H., Reis, L., Costanzo, S. (eds) New Knowledge in Information Systems and Technologies. WorldCIST'19 2019. Advances in Intelligent Systems and Computing, vol 932. Springer, Cham. https://doi.org/10.1007/978-3-030-16187-3_33

Download citation

Publish with us

Policies and ethics