Abstract
Tourism is an activity that is vitally important for countries because of the contributions to economies. This relevance, therefore, is reflected in the creation of public policies for the tourism sector and to achieve competitiveness in international tourism markets. Tourism has experienced continued growth and diversification and we can say is the fastest growing economic sectors in the world. Tourism is a complex sector that involves many different activities and this paper examines the importance of public policies and benchmarking in tourism and how to attract a major number of visitors based on what other destinations have made. This work analyses a theoretical view of the benchmarking for destinations and a view of public policies in tourism. Likewise, the paper presents a discussion about these theories and proposes a series of actions aimed to increase the number of international tourist to Mexico.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Acerenza, M.: Tourism Policy and Planning of Tourism. Trillas, México (2006)
Arcoraci, E.: Tourism Policy (2009). http://www.utntyh.com/alumnos/wp-content/uploads/2015/11/UNIDAD-8-.POLITICA-TURISTICA.pdf. Accessed 20 July 2016
Hall, M.: Tourism Planning: Policies, Processes and Relationships. Pearson Education, Harlow (2000)
Kozak, M.: Destination Benchmarking: Concepts, Practices and Operations. CABI, Wallingford (2004)
Martínez, R., Ochoa, M., Gil lafuente, A.: Public policies and tourism marketing. An analysis of the competitiveness on tourism in Morelia, Mexico and Alcala de Henares, Spain. Procedia Soc. Behav. Sci. (2014)
Monfort, V.: Tourism policy: an approach. J. Tour. 6, 7–27 (2000)
Roth, A.: Public Policy Formulation. Implementation and Evaluation Aurora, Bogotá (2006)
Straheim, H.: Der Ruf der Sirenen- Zur Dynamik politischen Benchmarkings. Eine Analyse anhand der US-Sozialreformen. Wissenschaftszentrum Berlin für Sozialforschung GMBH (2001). http://www.top.org.ar/ecgp/FullText/000002/2725.pdf
Tamayo, M.: The Analysis of Public Policies “The New Government”. Alliance, Madrid (1997)
Wöber, K.W.: Benchmarking in Tourism and Hospitality Industries. The Selection of Benchmarking Partners, CABI, Wallingford (2002)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Molina, R., Ochoa, M., Ledesma, B. (2019). Public Policies and Benchmarking in Tourism as a Key to Success for Destinations. In: Sakas, D., Nasiopoulos, D. (eds) Strategic Innovative Marketing. IC-SIM 2017. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-16099-9_7
Download citation
DOI: https://doi.org/10.1007/978-3-030-16099-9_7
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-16098-2
Online ISBN: 978-3-030-16099-9
eBook Packages: Business and ManagementBusiness and Management (R0)