Abstract
This research paper analyzes the strategic use of marketing in search engines, aiming at the business success of high technology companies. Search engine marketing (SEM) is a form of online marketing. Businesses in this way promote their website in order to increase their visibility in search engine results and hence in user searches. The SEM is comprised of three processes, Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Advertising.
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Sakas, D.P., Nasiopoulos, D.K., Reklitis, P. (2019). Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies. In: Sakas, D., Nasiopoulos, D. (eds) Strategic Innovative Marketing. IC-SIM 2017. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-16099-9_27
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DOI: https://doi.org/10.1007/978-3-030-16099-9_27
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