Abstract
Many European medical device manufacturers are unfamiliar with the regulatory requirements, approvals, and timelines needed to market it in the Middle East. Due to the lack of publicly available information and regulatory frameworks, there is a huge difficulty for European manufacturers to market their products in the Middle East effectively. This paper’s main purpose is to summarize the regulatory requirements, outline a workflow as a vital component of successful strategic marketing, minimize the existing difficulty, and, thus, provide a model of maximum operational efficiency.
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Al-Khateeb, R. (2019). European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East. In: Sakas, D., Nasiopoulos, D. (eds) Strategic Innovative Marketing. IC-SIM 2017. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-16099-9_16
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DOI: https://doi.org/10.1007/978-3-030-16099-9_16
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