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Ambient Media Design as a Tool of Creation of New Communication Media

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Strategic Innovative Marketing (IC-SIM 2017)

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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Abstract

The article is devoted to the ambient media and possible controlled process of their creation in the environment of marketing communication. The definition of ambient media is stated and its importance is also described as well as the perception of the public. The author specifies parameters of the process of creation of ambient media, which is called ambient media design. The article defines the optimal process including parameters of idea, time, place, and budget. The processes of prototyping, pretesting and production are also mentioned. Everything described above is associated with people working in the fields of marketing communication, design, and associated fields.

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References

  1. Keswani, R., Ghatawat, M.: Ambient advertising: How long will it survive? Ambient advertising—report (2010). http://www.scribd.com/doc/26980152/Ambient-Advertising-Report

  2. Lugmayr, A.: Connecting the real world with the digital overlay with smart ambient media—applying Peirce’s categories in the context of ambient media. Multimed. Tools Appl. 58(2), 385–398 (2012). https://doi.org/10.1007/s11042-010-0671-3. ISSN 1380-7501

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Author information

Authors and Affiliations

  1. Faculty of Multimedia Communication, Tomas Bata University in Zlín, Zlín, Czech Republic

    Tomáš Šula & Milan Banyár

Authors
  1. Tomáš Šula
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  2. Milan Banyár
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Corresponding author

Correspondence to Tomáš Šula .

Editor information

Editors and Affiliations

  1. Faculty of Economics, Management and Informatics, University of Peloponnese, Tripoli, Greece

    Damianos P. Sakas

  2. Faculty of Economics, Management and Informatics, University of Peloponnese, Tripoli, Greece

    Dimitrios K. Nasiopoulos

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Šula, T., Banyár, M. (2019). Ambient Media Design as a Tool of Creation of New Communication Media. In: Sakas, D., Nasiopoulos, D. (eds) Strategic Innovative Marketing. IC-SIM 2017. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-16099-9_13

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