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Uber-Sporting Neoliberalisms

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Abstract

This chapter accents the contingent and contextual nature of the uber-sport assemblage as realized through its co-constitutive relationship with the neoliberal assemblage. The core precepts of neoliberalism as a political-economic-cultural project are explicated, highlighting its ideological assumptions, and affective investments. This leads to an examination of precisely how, and to what effect, the uber-sport and neoliberal assemblages are linked, or articulated together. Deleuze’s notion of an abstract machine explains the function a neoliberalized uber-sport plays in normalizing neoliberal values and commitments. Focusing on different scales and spaces, the discussion examines how the uber-sport assemblage surreptitiously reinscribes the neoliberal preoccupation with consumption, and the nurturing of the individualized consumer subject, and so reproduces neoliberalism’s iniquitous, divisive, and undemocratic properties, and attendant social hierarchies.

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  1. Physical Cultural Studies Research Group, Department of Kinesiology, University of Maryland, College Park, MD, USA

    David L. Andrews

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  1. David L. Andrews
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Andrews, D.L. (2019). Uber-Sporting Neoliberalisms. In: Making Sport Great Again. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-15002-0_3

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  • DOI: https://doi.org/10.1007/978-3-030-15002-0_3

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  • Publisher Name: Palgrave Pivot, Cham

  • Print ISBN: 978-3-030-15001-3

  • Online ISBN: 978-3-030-15002-0

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