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With Whom Transport Operators Should Partner? An Urban Mobility and Services Geolocation Data Analysis

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Intelligent Transport Systems, From Research and Development to the Market Uptake (INTSYS 2018)

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Abstract

Automated Fare Collection (AFC) systems produce a large amount of very detailed data, which analysis may be very useful to authorities and transport planners to define future service delivery strategies. Such analysis can be further improved by relating to other data sources, such as points-of-interest (POI) data. As a result public transport operators are able to identify the city service providers with whom it would be more interesting to establish partnerships and propose joint value propositions benefiting both service providers. The objective of such partnerships is to attract new customers and retain those that already exist by providing combined offers, discounts or loyalty schemes. The potential of such analysis is demonstrated by using data related to the city of Porto, Portugal. This study relies on two different data sources: AFC system data and points-of interest data. Urban mobility data is used to identify mobility patterns of different segments of passengers and points-of-interest data is used to analyse the type of services that are likely to concentrate around public transport stations. The results allowed to identify the potential city services to establish partnerships according to the mobility profiles of passengers and the concentration levels of services around public transport stations.

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Notes

  1. 1.

    www.visitberlin.de/en/berlin-welcome-card.

  2. 2.

    www.hvv.de/en/tickets/single-day-tickets/hamburg-card/.

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Acknowledgements

The authors thank Transportes Intermodais do Porto for providing the AFC system data necessary for this work.

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Authors and Affiliations

  1. Faculty of Engineering, University of Porto, Rua Dr. Roberto Frias, 4200-465, Porto, Portugal

    Marta Campos Ferreira, Teresa Galvão Dias & João Falcão e Cunha

  2. INESC-TEC, Faculty of Engineering, University of Porto, Rua Dr. Roberto Frias, 4200-465, Porto, Portugal

    Marta Campos Ferreira, Teresa Galvão Dias & João Falcão e Cunha

Authors
  1. Marta Campos Ferreira
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  2. Teresa Galvão Dias
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  3. João Falcão e Cunha
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Corresponding author

Correspondence to Marta Campos Ferreira .

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Editors and Affiliations

  1. ISCTE-IUL, Lisbon, Portugal

    Joao Carlos Ferreira

  2. ISCTE-IUL, Lisbon, Portugal

    Ana Lúcia Martins

  3. University of Minho, Guimaraes, Portugal

    Vitor Monteiro

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© 2019 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Ferreira, M.C., Dias, T.G., e Cunha, J.F. (2019). With Whom Transport Operators Should Partner? An Urban Mobility and Services Geolocation Data Analysis. In: Ferreira, J., Martins, A., Monteiro, V. (eds) Intelligent Transport Systems, From Research and Development to the Market Uptake. INTSYS 2018. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 267. Springer, Cham. https://doi.org/10.1007/978-3-030-14757-0_10

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  • DOI: https://doi.org/10.1007/978-3-030-14757-0_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-14756-3

  • Online ISBN: 978-3-030-14757-0

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