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This chapter concludes and provides recommendations based on findings presented in previous chapters. The chapter argues that a key driver of the illegal wildlife trade in China is down to the inaccurate cultural beliefs and the lack of awareness for the conservation of wildlife in the general population. These beliefs are spread via social media which make it accessible to the mass. The lack of consistent enforcement also makes it difficult to enforce relevant laws and regulations. This chapter concludes that long term educational campaigns coupled with consistent enforcement must be implemented in order to send a strong deterrent message.