Abstract
Overview
The road freight transportation-industry in the German speaking countries (Germany, Austria and Switzerland) faces high market pressure. Besides a high competition between the logistic service providers, shippers are exerting pressure too (Cordes 2018).
The market situation urges especially the small and medium enterprises to take action. This is because of their relatively small size and thereby minor possibilities than large enterprises to foster efficiency, e.g. truck-utilization (DLK 2016). Through an innovative form to increase truck-utilization such as a sharing economy-application, an important facilitation for small and medium enterprises during the downtimes could be achieved. As the sharing economy offers various advantages such as fostering utilization of idle capacities or the reduction of the ecological footprint, these should be levered.
Methods
To enable sound exploratory research results about the premises (e.g. enablers and barriers) of truck sharing in general cargo cooperative, two different research fields should be addressed. First, a short literature review provides insight into relevant literature about truck sharing. Second, case-interviews and -analyses with general cargo cooperatives share the practitioners view on truck sharing. Therefore, a multiple case-design, enabling semi-structured interviews to set the basis for data-collection and evaluation.
Results
The (cross-)case analysis shows that, among others, the mindset of sharing (own) resources (i.e. truck branding), data security, legal liability, financial contribution system, reputation of the sharing platform, trust and the incentive program are relevant premises for truck sharing in general cargo cooperatives. These, however, are re-categorized after their relevance into the architecture, market and property-requirements.
Conclusion
To lever the potentials such as advancements in truck-utilization and environmental pollution of the rather new concept of truck sharing, premises have to be met. The concept is enabled, respectively challenged by the trust, reputation, participant’s mindset, security, liability, contribution system and incentives.
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Notes
- 1.
The general cargo cooperative is a form of the horizontal logistics cooperation related to road freight transportation. Cruijssen (2006) defines the horizontal logistics cooperation as an “active collaboration between two or more firms that operate on the same level of the supply chain and perform a comparable logistics function on the landside”.
- 2.
The system partner is a general cargo cooperative-affiliated logistic service provider that carries out the transport-orders within a general cargo cooperative.
- 3.
In this paper, we understand the “third party” as third party-Logistic service providers that are Logistic service providers with are not participating in a general cargo cooperation.
- 4.
Many small and medium logistic service providers still work paper-based or digital, but are only little digitally interconnected with other logistic service providers and shippers.
- 5.
Digitalization offers not little room for improvement at logistic service providers and is understood as an important factor to stay competitive in the future.
- 6.
Logistic service providers can be either a system partner of a general cargo cooperation or an independent third party.
- 7.
Truck data such as telematics information or freight data.
- 8.
The shipper as a customer of the system partner.
- 9.
The shipment carrying logistic service provider.
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Stoelzle, W., Wildhaber, V.B. (2019). Premises for Truck Sharing in General Cargo Cooperatives – An Exploratory Case Study Research. In: Clausen, U., Langkau, S., Kreuz, F. (eds) Advances in Production, Logistics and Traffic. ICPLT 2019. Lecture Notes in Logistics. Springer, Cham. https://doi.org/10.1007/978-3-030-13535-5_6
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