Abstract
This chapter examines CWS in the context of WASH. It puts forth the argument that companies’ engagement in WASH differs from their engagement in water resources management because it is driven by utilisation of opportunities as well as risk mitigation. More specifically, although companies’ engagement is still in its infancy, the chapter shows that there are early signs that companies will engage when they can align engagement with alleviating a risk, utilising an opportunity, or reducing inefficiency. To make this argument, the chapter first revisits the ‘business-society relationship’, and assesses how a redefined role for companies as ‘development agents’ has allowed them to take action on issues like WASH. It then analyses the rationale for integrating WASH into the CWS agenda and assesses how various companies take action. Finally, it questions the assumption that companies’ engagements in WASH lead to win-win outcomes for business and society. Critically, the findings suggest that the evidence points to a need for caution in assuming mutual public and private benefits.
I think WASH has become much more sophisticated; it has become much more than just drilling a well. It has become…a systems approach: let’s grow the communities, let’s build healthy communities, because from a corporate perspective, they’re workers, they’re consumers.
Interview 43, 2016, unpublished.
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Notes
- 1.
- 2.
This concept denotes the phenomenon where wealthy business people like Mark Zuckerberg (Facebook) and Bill Gates (Microsoft) set up their own philanthropic organisations in order to pursue their own causes.
- 3.
The central idea here is that the poor are dependent on market systems for their livelihoods. But, due to a wide range of reasons (e.g. unstable regulatory environments, high corruption levels, or lack of infrastructure), many markets that are important to the poor do not function well, restricting choices and opportunities. Therefore, the idea is that by making those market systems work more effectively, the poor will improve their livelihoods and poverty will consequently be reduced.
- 4.
A goal it claims to have achieved. RAIN has thus made an additional pledge to contribute US$35 million to support Pan-African safe water access programmes that will bring the total number of RAIN beneficiaries to six million through a total investment of US$65 million by 2020 (Mboya 2016).
- 5.
In addition to working directly with local partners to implement change, WaterAid call on governments to provide solutions, as they believe that “it is only governments who can create an environment where public and private investments and civil society can all operate effectively” (WaterAid 2018).
- 6.
The public authority transfers the responsibility of water services in a specific area, such as collection, treatment, or distribution, to the private sector. This can be done by granting full concession to the private company, implying the transfer of possession from the public to the private authority.
- 7.
In a typical Build Operate Transfer (BOT) project, the public authority grants the right to a private company to develop and operate what would traditionally be a public-sector project. The project company obtains financing for the project, produces the design and constructions of the works, and operates the facility during the specific period in return for a revenue stream provided by sales of its services. At the end of the specified period, the facility is transferred back to the authority.
- 8.
In the case of an existing utility, shares in the utility are divested to the private sector. In the case of a new build project, the project company will be established with a joint share ownership structure.
- 9.
It is unclear what Unilever means by ‘reached.’ It is not explicitly stated whether this means people who have been part of the programme, the number of people who have demonstrated behaviour change, or people who have bought the product.
- 10.
To attain sufficient health outcomes, it would, however, be necessary for a person to wash his/her hands more than once a day.
- 11.
Based on an independent evaluation conducted in 2013, of 1485 households with children aged below 12 years.
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Rudebeck, T. (2019). Companies and Water Sanitation and Hygiene. In: Corporations as Custodians of the Public Good?. Water Governance - Concepts, Methods, and Practice. Springer, Cham. https://doi.org/10.1007/978-3-030-13225-5_5
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