Abstract
“Les Bonnes Portions” campaign, meaning “the Right Portions,” addresses children’s eating patterns as a whole and is part of the program «Vivons en forme» (meaning: “let’s be fit and healthy!”) or VIF®. This program is driven by FLVS, a non-profit organization which for more than 10 years has proposed preventive health programs targeting French children, following the former EPODE program.
This campaign has a specific focus on the portion sizes theme: which portion for which child, regarding his/her age? And which portions of the different ingredients of a diet? Its main behavioral objectives are:
-
For the school-meal staff: to help them give the right portion in accordance with nutritional recommendation linked to the child’s age.
-
For the children of elementary school: to raise their good practices regarding treats such as candies, sugary drinks, and chips, however adding also emotional and sensory enjoyment experiences, and offering mindful eating apprenticeship.
-
For children and their families: to adopt servings to the child’s needs—especially on meat, fries—and including all kinds of treats.
It consists in forming professional actors (canteen staff and extracurricular staff) at a local level to support changing the behaviors of canteen staff, children, and families regarding food portion sizes and treats. The campaign is still ongoing, but some positive partial results are provided, such as the food waste in school canteens in Saint André-Lez-Lille, one of the first towns to adopt the campaign, which has halved, suggesting that children are receiving servings that are more adapted to their needs.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191.
Bandura, A. (1986). The explanatory and predictive scope of self-efficacy theory. Journal of Social and Clinical Psychology, 4(3), 359.
Bronfenbrenner, U. (1977). Toward an experimental ecology of human development. American Psychologist, 32(7), 513.
Bronfenbrenner, U. (1979). The ecology of human development Cambridge. MA: Harvard.
DREES Direction de la recherche, des études, de l’évaluation et des statistiques. (2015). L’état de la santé de la population en France, Rapport 2015. Collection Etudes Statistiques.
Ebbeling, C. B., Pawlak, D. B., & Ludwig, D. S. (2002). Childhood obesity: Public-health crisis, common sense cure. The Lancet, 360(9331), 473–482.
French, J., & Gordon, R. (2015). Strategic social marketing. California: Sage.
Reckinger, R., & Régnier, F. (2017). Diet and public health campaigns: Implementation and appropriation of nutritional recommendations in France and Luxembourg. Appetite, 112, 249–259.
Robinson, E., Oldham, M., Cuckson, I., Brunstrom, J. M., Rogers, P. J., & Hardman, C. A. (2016). Visual exposure to large and small portion sizes and perceptions of portion size normality: Three experimental studies. Appetite, 98, 28–34.
Rolls, B. J., Roe, L. S., Kral, T. V., Meengs, J. S., & Wall, D. E. (2004). Increasing the portion size of a packaged snack increases energy intake in men and women. Appetite, 42(1), 63–69.
Stokols, D. (1996). Translating social ecological theory into guidelines for community health promotion. American Journal of Health Promotion, 10(4), 282–298. https://doi.org/10.4278/0890-1171-10.4.282.
WHO. (2014). Limiting portion sizes to reduce the risk of childhood overweight and obesity. Biological, behavioral and contextual rational. E-Library Evid Nutr Actions (eLENA). http://www.who.int/elena/bbc/portion_childhood_obesity/en/.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Gurviez, P., Raffin, S. (2019). Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity. In: Basil, D., Diaz-Meneses, G., Basil, M. (eds) Social Marketing in Action. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-13020-6_14
Download citation
DOI: https://doi.org/10.1007/978-3-030-13020-6_14
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-13019-0
Online ISBN: 978-3-030-13020-6
eBook Packages: Business and ManagementBusiness and Management (R0)