Russian Public Diplomacy and Nation Branding

  • Semed A. Semedov
  • Anastasiya G. Kurbatova
Part of the Studies in Diplomacy and International Relations book series (SID)


The chapter deals with discovering the correlation between the country’s public diplomacy and nation branding. It covers the issues of defining the target audience, key regions and main instruments. Besides, it gives an analysis of the recent Russian efforts in nation branding and its role in achieving Russia’s foreign policy goals.


Nation branding Economic development Research diplomacy 


  1. Complex Analysis of Statistical Data WCIOM From 2016 to 2018. (2018, August). [online] Retrieved from
  2. Doctrine of Information Security. (2016). Doctrine of Information Security of the Russian Federation. Presidential Decree Number 646, December 5 (Retrieved from
  3. Foreign Policy Concept. (2016). Foreign Policy Concept of the Russian Federation. Document number 2232-01-12-2016, December 1 (Retrieved from
  4. Interview of the Head of Rossotrudnichestvo Eleonora Mitrofanova at RBC. (2018, September 12). [online] Retrieved from
  5. Lindsay, B. (1989, November). Integrating International Education and Public Diplomacy: Creative Partnerships or Ingenious Propaganda? Comparative Education Review, 33(4), 423–436.CrossRefGoogle Scholar
  6. Mitrofanova, E. V. (2004, January/February). “Russian World” Without Borders. Russia in Global Politics, 1, 32–37.Google Scholar
  7. Simons, G. (2011, Summer/Fall). Attempting to Re-Brand the Branded: Russia’s International Image in the 21st Century. Russian Journal of Communication, 4(¾), 322–350.CrossRefGoogle Scholar
  8. Simons, G. (2013, October). Nation Branding and Russian Foreign Policy. UI Occasional Papers, #21.Google Scholar
  9. Simons, G. (2018). The Role of Russian NGOs in New Public Diplomacy. Journal of Political Marketing, 17(2), 137–160.CrossRefGoogle Scholar
  10. Suslov, M. (2016). Of Planets and Trenches: Imperial Science Fiction in Contemporary Russia. The Russian Review, 75(4), 562–578.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Semed A. Semedov
    • 1
  • Anastasiya G. Kurbatova
    • 2
  1. 1.The Russian Presidential Academy of National Economy and Public Administration (RANEPA)MoscowRussia
  2. 2.Federal Agency for the Commonwealth of Independent States Affairs, Compatriots Living Abroad, and International Humanitarian Cooperation (Rossotrudnichestvo)MoscowRussia

Personalised recommendations