Abstract
The chapter deals with discovering the correlation between the country’s public diplomacy and nation branding. It covers the issues of defining the target audience, key regions and main instruments. Besides, it gives an analysis of the recent Russian efforts in nation branding and its role in achieving Russia’s foreign policy goals.
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Notes
- 1.
Complex Analysis of Statistical Data WCIOM from 2016 to 2018, August 2018, [online] Available at: https://wciom.ru
- 2.
Kissinger, H., Interviews for The Atlantic. Interviewed by Jeffry Goldberg, 2016. [online] Available at: https://www.theatlantic.com/international/archive/2016/11/kissinger-order-and-chaos/506876/ (accessed July 29, 2018).
- 3.
Interview of the Head of Rossotrudnichestvo Eleonora Mitrofanova at RBC, 12 September 2018, [online]. Available at: http://rs.gov.ru/ru/news/34439
- 4.
Anastasiya Mironova, Is ‘Russian’ the Name of a Rascal?, Gazeta.ru, 9 August 2018, available at: https://www.gazeta.ru/comments/column/mironova/11885785.shtml (circulation date August 14, 2018).
- 5.
Mitrofanova, E. V., “Russian World” Without Borders, Russia in Global Politics, 1 (January/February 2004), 32–37.
- 6.
Ethnologue: Languages of the World in 2017. https://www.ethnologue.com (circulation date August 11, 2018).
- 7.
Flores, R., Henry Kissinger says “I hope we’re doing some hacking” in Russia, CBS News, 18 December 2016, [online] Available at: https://www.cbsnews.com/news/henry-kissinger-hacking-russia-donald-trump/ (accessed August 13, 2018).
- 8.
Briefing by Russian Ministry of Foreign Affairs Spokesman Maria Zaharova, Moscow, 30 August 2018, http://www.mid.ru/web/guest/foreign_policy/news/-/asset_publisher/cKNonkJE02Bw/content/id/3330587##18 (circulation date August 31, 2018).
- 9.
Speech by G.B. Karasin during the meeting of representatives of Rossotrudnichestvo at the Ministry of Foreign Affairs of the Russian Federation, 23 July 2018, official You Tube channel of the MFA, https://www.youtube.com/watch?v=aY5_YxdeyfQ&t=5s (circulation date July 27, 2018).
- 10.
Press Release on the Results of the First Global Forum of Young Diplomats, 24 October 2017, http://www.mid.ru/en/foreign_policy/news/-/asset_publisher/cKNonkJE02Bw/content/id/2920079 (accessed July 1, 2018).
- 11.
Speech by G.B. Karasin during the meeting of representatives of Rossotrudnichestvo at the Ministry of Foreign Affairs of the Russian Federation, 23 July 2018, http://www.mid.ru/en/main_en (circulation date July 27, 2018).
- 12.
Germany Remains ‘Best Country for International Students,’ Above UK and France, The Local Germany, 21 February 2018, https://www.thelocal.de/20180221/germany-remains-best-country-for-international-students-above-uk-and-france (circulation date July 25, 2018).
- 13.
Currently in the neighboring countries, the generation of decision-makers and leading experts are alumni of Soviet or Russian universities, since then having strong humanitarian ties with Russia and promoting PD dialogue of their countries with Russia (but the situation is about to change due to natural causes and Russia’s insufficient resources on PD in the 1990s).
- 14.
In Russia the Number of Foreign Students has Increased, Parliamentary Newspaper, June 2018, https://www.pnp.ru/politics/v-rossii-vyroslo-chislo-inostrannykh-studentov.html (circulation date August 13, 2018).
- 15.
The Ministry of Foreign Affairs of the Russian Federation, 23 July 2018, http://www.mid.ru/en/main_en (circulation date July 27, 2018).
- 16.
For the 2017 index results please see https://repository.upenn.edu/cgi/viewcontent.cgi?article=1012&context=think_tanks
- 17.
See more on Rossotrudnichestvo website, http://rs.gov.ru/ru
- 18.
HSE: Russia Became the 13th in the World by the Number of Publications in Social Science, TASS, 1 August 2018, https://tass.ru/nauka/5421129 (circulation date August 17, 2018).
- 19.
Garcia, T., Ketchum Acquires Moscow Firm, https://www.adweek.com/digital/ketchum-acquires-moscow-firm
- 20.
Corcoran, J., Russia Hires Goldman as Corporate Broker to Boost Image, https://www.bloomberg.com/news/articles/2013-02-05/goldman-sachs-hired-by-russia-as-corporate-broker-to-boost-image
- 21.
Khutko, A., Russian Economy Attracting a Growing Number of Foreign Investors, https://www.ey.com/ru/en/newsroom/news-releases/ey-news-european-attractiveness-survey
- 22.
Russia Carries Out Several Reforms to Improve Business Climate, http://www.worldbank.org/en/news/press-release/2018/10/31/russia-carries-out-several-reforms-to-improve-business-climate
- 23.
Velikaya, A. A., Nation-Branding: The Case of Russia, http://rethinkingrussia.ru/en/2017/08/nation-branding-the-case-of-russia
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
Brand Finance Global 500, The Annual Report on the World’s Most Valuable Brands, 2008, http://brandfinance.com/knowledge-centre/reports/brand-finance-global-500-2018
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Semedov, S.A., Kurbatova, A.G. (2020). Russian Public Diplomacy and Nation Branding. In: Velikaya, A.A., Simons, G. (eds) Russia’s Public Diplomacy. Studies in Diplomacy and International Relations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-12874-6_3
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