Multiple Facets of Russian Public Diplomacy in International Organizations: A Case Study

  • Maria Chepurina
  • Evgeny Kuznetsov
Part of the Studies in Diplomacy and International Relations book series (SID)


International organizations, and especially the United Nations (UN) system, is a riddle inside an enigma. But behind the facade, there are thousands of excellent professionals supporting its work and numerous states competing for visibility within its fora. During the Soviet Times, the USSR had an active policy of promoting its image and standing within the UN, nominating top diplomats and experts to serve in leading roles and supporting various cultural, educational and exchange initiatives, among others. The 1990s have led to significant down-scaling of this policy. Twenty years later, what are the facets of Russian public diplomacy in the international organizations? And how does this strategy correlate with the strategies adopted by a number of other UN member states? The focus of this chapter is on extending the usual perception of public diplomacy forums and actors to include international organizations. It also assesses how Russia uses these means. In other words, this chapter provides a response to two key questions: is there a public diplomacy component in Russia’s engagement in multilateral diplomacy, and what are the strategies and how efficient are the outcomes? The chapter concludes with a reflection on the best practices for promoting soft power and presence within the international system in an increasingly competitive and pluralistic environment.


Soft power Public diplomacy Multilateral diplomacy International organizations United Nations International development 


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Maria Chepurina
    • 1
  • Evgeny Kuznetsov
    • 2
  1. 1.Moscow State Institute of International Relations, MGIMO UniversityMoscowRussia
  2. 2.Attega ConsultingMoscowRussia

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