Skip to main content

Introduction

  • Chapter
  • First Online:
Russia’s Public Diplomacy

Abstract

Russian public diplomacy attracts growing attention in the current global climate of tension and competition. The chapter starts with the motivation and the idea behind this book. Afterwards, it reflects the current state of international relations and external perceptions of Russian public diplomacy. This chapter also gives an insight into the complex state of international relations from the perspective of the workings of Russian foreign policy through its public diplomacy. It reveals the correlation between public diplomacy and country’s visibility and reputation in international community. It concludes with the brief chapter descriptions.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Westad, O. A., The Cold War and America’s Delusion of Victory, Opinion, The New York Times, 28 August 2017, https://www.nytimes.com/2017/08/28/opinion/cold-war-american-soviet-victory.html?ref=opinion&_r=0 (accessed 29 August 2017).

  2. 2.

    Director Pompeo Delivers Remarks at INSA, News & Information, Central Intelligence Agency, 11 July 2017, https://www.cia.gov/news-information/speeches-testimony/2017-speeches-testimony/director-pompeo-delivers-remarks-at-insa.html (accessed 12 July 2017).

  3. 3.

    Globally, People Point to ISIS and Climate Change as Leading Security Threats, Pew Research Centre, 1 August 2017, http://www.pewglobal.org/2017/08/01/globally-people-point-to-isis-and-climate-change-as-leading-security-threats/ (accessed 8 August 2017).

  4. 4.

    Bagchi, I., Russia Pollster Finds India among Top Friends but Perception About China Better, The Economic Times, https://economictimes.indiatimes.com/news/defence/russia-pollster-finds-india-among-top-friends-but-perception-about-china-better/articleshow/64774385.cms, 28 June 2018 (accessed 7 November 2018).

  5. 5.

    For example, see the Russian Foreign Ministry’s Website on the Topic of Fake News—http://www.mid.ru/en/nedostovernie-publikacii.

  6. 6.

    Harrison, A., Can You Trust the Mainstream Media?, The Guardian, 6 August 2017, https://www.theguardian.com/media/2017/aug/06/can-you-trust-mainstream-media (accessed 8 August 2017).

  7. 7.

    Suchkov, M. A., What the Sanctions Really Mean for Russia, National Interest, 6 August 2017, http://nationalinterest.org/feature/what-the-sanctions-really-mean-russia-21804 (accessed 8 August 2017).

  8. 8.

    Schmitt, E., US Troops Train in Eastern Europe to Echoes of the Cold War, The New York Times, 6 August 2017, https://www.nytimes.com/2017/08/06/world/europe/russia-america-military-exercise-trump-putin.html?mcubz=1 (accessed 8 August 2017).

  9. 9.

    Vasiljevic, S., Russia: Pence Balkans Comments Expose Washington’s Cold War Ideology, Reuters, 3 August 2017, https://www.reuters.com/article/us-russia-usa-pence-idUSKBN1AJ2L1 (accessed 8 August 2017).

  10. 10.

    Editorial Board, We’re on the Road to a New Cold War, The Washington Post, 31 July 2017, https://www.washingtonpost.com/opinions/were-on-the-road-to-a-new-cold-war/2017/07/31/213af6be-7617-11e7-8839-ec48ec4cae25_story.html?utm_term=.8574e2962235 (accessed 8 August 2017).

  11. 11.

    von Mittelstaedt, J., and Follath, E., Do We Achieve World Order Through Chaos or Insight?, Spiegel Online, 13 November 2014, http://www.spiegel.de/international/world/interview-with-henry-kissinger-on-state-of-global-politics-a-1002073.html (accessed 30 August 2017).

  12. 12.

    Fischer, S., and Stark, H., We are Already in a Cold War, Spiegel Online, 2 July 2015, http://www.spiegel.de/international/world/interview-with-zbigniew-brzezinski-on-russia-and-ukraine-a-1041795.html (accessed 30 August 2017).

  13. 13.

    Gerasimov, V., Ценность науки в предвидении: Новые вызовы требуют переосмыслить формы и способы ведения боевых действий (The Value of Science in Anticipation: New Challenges Need to Rethink the Forms and Methods of Warfare), Военно-промышленный курьер (Military-Industrial Courier), 27 February 2013, http://www.vpk-news.ru/articles/14632 (accessed 19 October 2015).

  14. 14.

    For their website, see http://www.propornot.com/p/home.html, for critique, see https://consortiumnews.com/2018/01/28/unpacking-the-shadowy-outfit-behind-2017s-biggest-fake-news-story/.

  15. 15.

    For their website, see https://www.integrityinitiative.net/about, for critique, see https://grayzoneproject.com/2018/12/17/inside-the-temple-of-covert-propaganda-the-integrity-initiative-and-the-uks-scandalous-information-war/. For an example of their information activities approach, see https://undercoverinfo.files.wordpress.com/2018/11/fco-application-form-2018-v21.pdf.

  16. 16.

    Maté, A., New Studies Show Pundits Are Wrong About Russian Social-Media Involvement in US Politics, The Nation, 28 December 2018, https://www.thenation.com/article/russiagate-elections-interference/?fbclid=IwAR0_YEkSC-k0bMpVqxxo6%2D%2DkBoa5QBezqd21uuKWnw-YvXW5mWhZljhILzc (accessed 5 January 2019).

  17. 17.

    Rogers, E., The Media Is Ignoring Ties Between the Clinton Campaign and Russians, Opinion, The Washington Post, 13 February 2018, https://www.washingtonpost.com/blogs/post-partisan/wp/2018/02/13/the-media-is-ignoring-ties-between-the-clinton-campaign-and-russians/?utm_term=.d7eea0d7d0b6 (accessed 6 January 2019).

  18. 18.

    Kinzer, S., Russia is Not the Enemy, Boston Globe, 20 September 2015, http://www.bostonglobe.com/opinion/2015/09/19/russia-not-enemy/O0nCDUXrXAYLliutmqUtlN/story.html?p1=Article_Trending_Most_Viewed (accessed 22 September 2015).

  19. 19.

    A narrative is a spoken or written account of connected events, whether this is true or false is immaterial. Whether it is believed or not is of importance. If accepted a narrative, in addition to helping to explain events, also has the effect of restricting how those events can be described (narrowing the ability to credibly provide alternative accounts).

  20. 20.

    Panichi, J., EU Splits in Russian Media War, Politico, 17 September 2015, http://www.politico.eu/article/eu-russia-propaganda-kremlin-media/ (accessed 18 September 2015); Ennis, S., Russia in ‘Information War’ With the West to Win Hearts and Minds, BBC News, 16 September 2015, http://www.bbc.com/news/world-europe-34248178 (accessed 16 September 2015).

  21. 21.

    Williams, Carol J., Sweden Rethinking Neutrality Amid Fear of Russian Aggression, LA Times, 2 September 2015, http://www.latimes.com/world/europe/la-fg-sweden-russia-nato-neutrality-20150902-story.html (accessed 4 September 2015).

  22. 22.

    Escobar, P., The Myth of a Russian ‘Threat’, Sputnik, 25 August 2015, http://sputniknews.com/columnists/20150825/1026161727/myth-of-russian-threat.html (accessed 28 August 2015).

  23. 23.

    Kinzer, S., Russia is Not the Enemy, Boston Globe, 20 September 2015, http://www.bostonglobe.com/opinion/2015/09/19/russia-not-enemy/O0nCDUXrXAYLliutmqUtlN/story.html?p1=Article_Trending_Most_Viewed (accessed 22 September 2015).

  24. 24.

    Adam Johnson, US Leads World in Credulous Reports of ‘Lagging Behind’ Russia, FAIR, 1 September 2015, http://fair.org/home/us-leads-world-in-credulous-reports-of-lagging-behind-russia/ (accessed 4 September 2015); Hahn, G. M., Putin is Crazy and Sick: The Lows of American Rusology, Russian and Eurasian Politics, Islamism, Jihadism, 19 September 2015, http://gordonhahn.com/2015/09/19/putin-is-crazy-and-sick-the-lows-of-american-rusology/ (accessed 22 September 2015); O’Phobe R., A Media Primer on the Art of Writing Russian Scare Stories, The Blogmire, http://www.theblogmire.com/a-media-primer-on-the-art-of-writing-russian-scare-stories/ (accessed 16 September 2015).

  25. 25.

    When Russia Plays by the West’s Rules, It Loses, Sputnik, http://sputniknews.com/analysis/20150827/1026262657/russia-europe-us-geopolitics-imperialism.html, 27 August 2015 (accessed 31 August 2015); Gerasimov, V., Ценность науки в предвидении: Новые вызовы требуют переосмыслить формы и способы ведения боевых действий (The Value of Science in Anticipation: New Challenges Need to Rethink the Forms and Methods of Warfare), Военно-промышленный курьер (Military-Industrial Courier), http://www.vpk-news.ru/articles/14632, 27 February 2013 (accessed 19 October 2015).

  26. 26.

    Taylor, G., Lithuanian Foreign Minister Says Russian Propaganda Fills Void from West, Washington Times, 8 December 2015, http://www.washingtontimes.com/news/2015/dec/8/linas-linkevicius-lithuanian-foreign-minister-says/ (accessed 10 December 2015).

  27. 27.

    Osipova, E., Russia’s Public Diplomacy: In Search of Recognition (Part One), USC Centre on Public Diplomacy, 3 November 2014, https://www.uscpublicdiplomacy.org/blog/russia%E2%80%99s-public-diplomacy-search-recognition-part-1 (accessed 7 November 2018).

  28. 28.

    Public Diplomacy: Russia, no date given, http://publicdiplomacy.wikia.com/wiki/Russia (accessed 7 November 2018).

References

  • Anholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities and Regions. Basingstoke: Palgrave Macmillan.

    Book  Google Scholar 

  • Aron, L. (2015, November 3). Russian Propaganda: Ways and Means. Statement Before the Senate Foreign Relations Committee Sub-Committee on Europe and Regional Security Cooperation on “Putin’s Invasion of Ukraine and the Propaganda That Threatens Europe.” Washington, DC: American Enterprise Institute for Public Policy Research.

    Google Scholar 

  • Berzins, J. (2014, April). Russia’s New Generation Warfare in Ukraine: Implications for Latvian Defence Policy. Riga: Centre for Security and Strategic Research, National Defence Academy of Latvia.

    Google Scholar 

  • Brown, R. (2003). Spinning the War: Political Communications, Information Operations and Public Diplomacy in the War on Terrorism. In D. K. Thussu & D. Freedman (Eds.), War and the Media (pp. 87–100). London: Sage.

    Google Scholar 

  • Buzan, B. (2006). Will the ‘Global War On Terrorism’ be the New Cold War? International Affairs, 82(6), 1101–1118.

    Article  Google Scholar 

  • Cowan, G., & Cull, N. J. (2008, March). Preface: Public Diplomacy in a Changing World. The Annals of the American Academy of Political and Social Science, 616, 6–8.

    Article  Google Scholar 

  • Cull, N. J. (2008, March). Public Diplomacy: Taxonomies and Histories. The Annals of the American Academy of Political and Social Science, 616, 31–54.

    Article  Google Scholar 

  • Darczewska, J. (2014, May). The Anatomy of Russian Information Warfare: The Crimean Operation, A Case Study. Power of View, No. 42, Warsaw: Centre for Eastern Studies.

    Google Scholar 

  • Eellend, J., & Frank, U. (2015, November). 2. A New Neighbourhood: Russian Information Campaigns, Sweden and the Baltics. In C. Sandö, J. Rydqvist, & R. Langlais (Eds.), Strategic Outlook 6 (pp. 15–20). FOI-R—4124—SE, Stockholm: FOI.

    Google Scholar 

  • Gause, F. G., III. (2014, July). Beyond Sectarianism: The New Middle East Cold War. Brookings Doha Centre Analysis Paper, No. 11.

    Google Scholar 

  • Gregory, B. (2008, March). Public Diplomacy: Sunrise of an Academic Field. The Annals of the American Academy of Political and Social Science, 616, 274–290.

    Article  Google Scholar 

  • van Ham, P. (2008, March). Place Branding: The State of Art. The Annals of the American Academy of Political and Social Science, 616, 126–149.

    Article  Google Scholar 

  • Hayden, C. (2012). The Rhetoric of Soft Power: Public Diplomacy in Global Contexts. Lanham, MD: Lexington Books.

    Google Scholar 

  • Jowett, G. S., & O’Donnell, V. (2012). Propaganda and Persuasion (5th ed.). Thousand Oaks, CA: Sage.

    Google Scholar 

  • Just, T. (2016). Promoting Russia Abroad: Russia’s Post-Cold War National Identity and Public Diplomacy. The Journal of International Communication, 22(1), 82–95.

    Article  Google Scholar 

  • Kragh, M., & Åsberg, S. (2017). Russia’s Strategy for Influence Through Public Diplomacy and Active Measures: The Swedish Case. Journal of Strategic Studies, 40(6), 773–816.

    Article  Google Scholar 

  • Kroenig, M. (2015). Facing Reality: Getting NATO Ready for a New Cold War. Survival, 57(1), 49–70.

    Article  Google Scholar 

  • Legvold, R. (2014, July/August). Managing the New Cold War: What Moscow and Washington Can Learn From the Last One. Foreign Affairs, 93(4), 74–84.

    Google Scholar 

  • Lord, C. (2007). Reorganising for Public Diplomacy. In J. Arquilla & D. A. Borer (Eds.), Information Strategy and Warfare: A Guide to Theory and Practice (pp. 113–126). New York: Routledge.

    Google Scholar 

  • Lucas, E. (2015, June). The Coming Storm: Baltic Sea Security Report. Washington, DC: CEPA.

    Google Scholar 

  • Melissen, J. (2005). The New Public Diplomacy: Between Theory and Practice. In J. Melissen (Ed.), The New Public Diplomacy: Soft Power in International Relations (pp. 3–27). Basingstoke: Palgrave Macmillan.

    Chapter  Google Scholar 

  • Nye Jr., J. S. (2008, March). Public Diplomacy and Soft Power. The Annals of the American Academy of Political and Social Science, 616, 94–109.

    Article  Google Scholar 

  • Paul, C. (2008). Information Operations: Doctrine and Practice. Westport, CT: Praeger Security International.

    Google Scholar 

  • Rawnsley, G. (2015). To Know Us is to Love Us: Public Diplomacy and International Broadcasting in Contemporary Russia and China. Politics, 35(3–4), 273–286.

    Article  Google Scholar 

  • Ross, R. S. (2012, November/December). The Problem with the Pivot: Obama’s New Asia Policy is Unnecessary and Counterproductive. Foreign Affairs, pp. 70–82.

    Google Scholar 

  • Saari, S. (2014). Russia’s Post-Orange Revolution Strategies to Increase Its Influence in Former Soviet Republics: Public Diplomacy po russkii. Europe-Asia Studies, 66(1), 50–66.

    Article  Google Scholar 

  • Sakwa, R. (2008). ‘New Cold War’ or Twenty Years’ Crisis? Russia and International Politics. International Affairs, 84(2), 241–267.

    Article  Google Scholar 

  • Sevin, E. (2017). Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey. Cham, Switzerland: Palgrave Macmillan.

    Book  Google Scholar 

  • Shirreff, R., & Olex-Szczytowski, M. (2015). Arming for Deterrence: How Poland and NATO Should Counter a Resurgent Russia. Washington, DC: Atlantic Council.

    Google Scholar 

  • Simons, G. (2013, October). Nation Branding and Russian Foreign Policy. UI Occasional Papers, #21.

    Google Scholar 

  • Simons, G. (2014). Russian Public Diplomacy in the 21st Century: Structure, Means and Message. Public Relations Review, 40, 440–449.

    Article  Google Scholar 

  • Simons, G. (2015). Perception of Russia’s Soft Power and Influence in the Baltic States. Public Relations Review, 41(1), 1–13.

    Article  Google Scholar 

  • Simons, G., & Sillanpaa, A. (Eds.). (2016, October). The Kremlin and DAESH Information Activities. Riga: NATO Stratcom COE.

    Google Scholar 

  • Snow, N. (2009). Rethinking Public Diplomacy. In N. Snow & P. M. Taylor (Eds.), Routledge Handbook of Public Diplomacy (pp. 3–11). New York: Routledge.

    Google Scholar 

  • Van Herpen, M. H. (2016). Putin’s Propaganda Machine: Soft Power and Russian Foreign Policy. Boulder, CO: Rowman & Littlefield.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Velikaya, A.A., Simons, G. (2020). Introduction. In: Velikaya, A.A., Simons, G. (eds) Russia’s Public Diplomacy. Studies in Diplomacy and International Relations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-12874-6_1

Download citation

Publish with us

Policies and ethics