Abstract
In the previous chapters, we proposed frameworks to evaluate retailers’ adoption of smart retailing approaches, with related benefits and risks. We also considered the smart approach at store level, with a new smart store framework. In this chapter, we will evaluate the retail strategy of an exemplary retailer to provide a real-world case study of a smart retailing approach and develop suggestions for retailers aiming to adopt a similar approach successfully.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Brown, H. (2017). Inside Tommy Hilfiger’s high-tech retail “rock circus”. Drapers. Retrieved November 22, 2018, from https://www.drapersonline.com/product-and-trade-shows/inside-tommy-hilfigers-high-tech-retail-rock-circus/7026218.article
Pantano, E., Priporas, C. V., & Dennis, C. (2018). Retailer innovation push behaviour in the new service economy: A smart retailing model. International Journal of Retail and Distribution Management, 46(3), 264–282.
Pantano, E., & Timmermans, H. (2014). What is smart for retailing? Procedia Environmental Sciences, 22, 101–107.
Tommy Hilfiger. (2018). Tommy Hilfiger spring 2018 TOMMYNOW “Drive” experiential runway event to Milan. Retrieved November 19, 2018, from http://global.tommy.com/int/en/newsroom/latest-news/th-brings-spring-2018-tommynow-drive-experiential-runway-event-to-milan/c89017
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Pantano, E., Dennis, C. (2019). The Case of Tommy Hilfiger. In: Smart Retailing. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-12608-7_8
Download citation
DOI: https://doi.org/10.1007/978-3-030-12608-7_8
Published:
Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-030-12607-0
Online ISBN: 978-3-030-12608-7
eBook Packages: Business and ManagementBusiness and Management (R0)