Showing, Making and Selling for the Market



This chapter narrates the way in which the history of the craft is very much allied with market practices that have constructed the ‘craft’ and the ‘craftsperson’ as a social presence since nineteenth-century India. This chapter considers the market as an integral site within which experience of the craft is rewritten to included practices of visibility, namely moving through spatial–temporal assemblages of exhibitions and craft tours; performances of tradition, through the replication and multiplicity of ‘folk’ images, and capacities to affect the production, consumption and circulation of ‘art’ through the artists’ ‘search for the right customer’.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of Liberal ArtsIndian Institute of TechnologyHyderabadIndia

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