Abstract
The goal of this chapter is to discuss the role of subsistence entrepreneurship in the society. Increasingly both business and government are focusing at low-income consumers and the role they play in the innovation process. This has meant greater emphasis has been given to understand the role of these consumers who are called ‘subsistence consumers’ because they live at the bottom of the pyramid and exist on low income and wages. This chapter discusses subsistence consumers in terms of how they can be innovative and also the importance that collaboration plays in achieving social goals. Managerial and social implications are discussed in terms of how business can harness the collective power of subsistence entrepreneurs in order to create a better global community.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Dana L, Ratten V (2017) International entrepreneurship in resource-rich landlocked African countries. J Int Entrep 15(4):416–435
Nakato C, Weidner K (2012) Enhancing new product adoption at the base of the pyramid: a contextualized model. J Prod Innov Manage 29(1):21–32
Ratten V (2014) Future research directions for collective entrepreneurship in developing countries: a small and medium-sized enterprise perspective. Int J Entrep Small Bus 22(2):266–274
Ratten V (2017) Gender entrepreneurship and global marketing. J Glob Mark 30(3):114–121
Ratten V, Ferreira J (2017) Future research directions for cultural entrepreneurship and regional development. Int J Entrep Innov Manage 21(3):163–169
Ratten V, Welpe I (2011) Community-based, social and societal entrepreneurship. Entrep Reg Dev 23(5–6):283–286
Ratten V, Ferreira J, Fernandes C (2016) Entrepreneurial network knowledge in emerging economies: a study of the Global Entrepreneurship Monitor. Rev Int Bus Strateg 26(3):392–409
Rivera-Santos M, Rufin C, Kolk A (2012) Bridging the institutional divide: partnerships in subsistence markets. J Bus Res 65:1721–1727
Venugopal S, Viswanathan M, Jung K (2015) Consumption constraints and entrepreneurial intentions in subsistence marketplaces. J Public Policy Mark 34(2):235–251
Viswanathan M, Sridharan S, Ritchie R (2010) Understanding consumption and entrepreneurship in subsistence marketplaces. J Bus Res 63:570–581
Viswanathan M, Echambadi R, Venugopal S, Sridharan S (2014) Subsistence entrepreneurship, value creation, and community exchange systems: a social capital explanation. J Macromark 34:1–14
Weidner K, Rosa J, Viswanathan M (2010) Marketing to subsistence consumers: lessons from practice. J Bus Res 63:559–569
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Ratten, V., Jones, P., Braga, V., Marques, C.S. (2019). Subsistence Entrepreneurship: The Role of Collaborative Innovation, Sustainability and Social Goals. In: Ratten, V., Jones, P., Braga, V., Marques, C.S. (eds) Subsistence Entrepreneurship. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-11542-5_1
Download citation
DOI: https://doi.org/10.1007/978-3-030-11542-5_1
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-11541-8
Online ISBN: 978-3-030-11542-5
eBook Packages: Business and ManagementBusiness and Management (R0)