Abstract
The eSports industry is highly volatile and in the midst of exponential growth; however, it becomes evident that a common understanding influences the eSports industry. The focus is on a value integration toward the audience and doing business around this audience. Furthermore, there are three existing rules: coopetition, co-destiny, and convergence. These rules imply an increased interconnectedness of stakeholders and result in a tight business model network. However, with the entrance of new organizations, the business model network may experience frictions and this development may in the future lead to changes in the business model network of the eSports industry, eventually changing the prevailing rules of coopetition, co-destiny, and convergence.
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Scholz, T.M. (2019). The Business Model Network. In: eSports is Business. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-11199-1_5
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