Abstract
The study is based on the theory models of heritage tourism sustainable planning that act as a catalyst for the destinations’ market positioning. From the spatial-planning point of view, the competitiveness of the destination is based on the specific cultural experiences, environmental quality and scenic landscape, that positions destination as a quality place for living, working and investing as result of (positive) tourism–heritage interaction. Models of heritage tourism sustainable planning imply the harmony and balance between the global tourism standards and the preservation of the cultural identity of the destination. They are comprised of two main components: an autochthonous place with its cultural–social–economic characteristics and a viable tourism scenario with its sustainable cultural product. The research, based on the visual perception questionnaire, reinforces the paradigm that the heritage tourism sustainable planning models should aim to support the development of tourism without jeopardizing the spatial and socio-economic characteristics of both natural and anthropogenic features of the area and without creating social or economic difficulties for the local community. At the same time, they should be empowered to regulate the tourism/visitor issues consistent with the destinations’ lifescape image and cultural tourism experience.
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Notes
- 1.
Cultural tourists are motivated to travel for different reasons than other tourists and, therefore, feel that motivation must be considered an important element when defining cultural tourism (Richards 1996).
- 2.
In the case of cultural tourism, the issue is that of the ‘wise exploitation’ of the heritage for tourist use (Russo and van der Borg 2002).
- 3.
In 1998, Hall and Piggin conducted a survey of 44 World Heritage Sites, in which over two-thirds of the site managers reported there had been an increase in visitor numbers after their site gained World Heritage status.
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Mrđa, A., Carić, H. (2019). Models of Heritage Tourism Sustainable Planning. In: Obad Šćitaroci, M., Bojanić Obad Šćitaroci, B., Mrđa, A. (eds) Cultural Urban Heritage. The Urban Book Series. Springer, Cham. https://doi.org/10.1007/978-3-030-10612-6_14
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