Abstract
The opening chapter focuses on the breadth of Professor Joseph F. Hair, Jr.’s academic contributions. After a brief introduction, the chapter presents a study that synthesizes Joe’s published research using analytic content analysis software. Nearly 100 published articles provide input to the software. The results, perhaps not surprisingly, demonstrate that his published body of work emphasizes a marketing research theme with particular emphasis on multivariate modeling.
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References
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Babin, B.J., Sarstedt, M. (2019). The Great Facilitator. In: Babin, B.J., Sarstedt, M. (eds) The Great Facilitator. Springer, Cham. https://doi.org/10.1007/978-3-030-06031-2_1
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DOI: https://doi.org/10.1007/978-3-030-06031-2_1
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