Skip to main content
SpringerLink
Log in

A Framework for Destination Image Analytics

  • Conference paper
  • First Online:
Information and Communication Technologies in Tourism 2019

Abstract

In recent years there has been a tremendous growth of user-generated content. In the travel, tourism and hospitality fields, travel blogs, and later online travel reviews (OTRs), have proliferated. Many researchers have taken advantage of this abundant, spontaneous and freely accessible information source and have analysed OTRs to extract insights about attractions, hotels and restaurants to improve management and marketing policies. OTRs are tourist destination image (TDI) formation agents because they show the image perceived (and transmitted) by visitors and are consulted by prospective tourists. This research proposes a conceptual and methodological framework to analyse and measure TDI from textual and paratextual elements in OTRs. The model was applied on a random sample of a million OTRs (200,000 on Things to Do, 300,000 on Hotels, and 500,000 on Restaurants) written in English, between 2013 and 2017, by visitors of the Canary Islands.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 139.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 179.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Crompton JL (1979) An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. J Travel Res 17:18–23. https://doi.org/10.1177/004728757901700404

    Article  Google Scholar 

  2. Matejka JK (1973) Critical factors in vacation area selection. Arkansas Bus Econ Rev 6:17–19

    Google Scholar 

  3. Dann GMS (2014) Why, oh why, oh why, do people travel abroad? Creating experience value in tourism. CABI, Wallingford, pp 48–62

    Google Scholar 

  4. Uysal M, Li X, Sirakaya-Turk E (2008) Push-pull dynamics in travel decisions. In: Pizam A (ed) Handbook of hospitality marketing management. Elsevier Ltd., Oxford, UK, pp 412–439

    Chapter  Google Scholar 

  5. Lynch K (1960) The image of the city. The MIT Press, Cambridge, MA

    Google Scholar 

  6. Rapoport A (1977) Human aspects of urban form. Pergamon Press, Oxford, UK

    Google Scholar 

  7. Pocock D, Hudson R (1978) Images of the urban environment. Macmillan, London, UK

    Google Scholar 

  8. Gunn CA (1972) Vacationscape: designing tourist regions. Bureau of Business Research, University of Texas, Austin, TX

    Google Scholar 

  9. Hunt JD (1975) Image as a factor in tourism development. J Travel Res 13:1–7. https://doi.org/10.1177/004728757501300301

    Article  Google Scholar 

  10. Mayo EJ (1973) Regional images and regional travel development. Travel and tourism research association fourth annual conference. University of Utah, Salt Lake City, pp 211–217

    Google Scholar 

  11. Chon K-S (1990) The role of destination image in tourism: a review and discussion. Tour Rev 45:2–9. https://doi.org/10.1108/eb058040

    Article  Google Scholar 

  12. Gilboa S, Jaffe ED, Vianelli D et al (2015) A summated rating scale for measuring city image. Cities 44:50–59. https://doi.org/10.1016/j.cities.2015.01.002

    Article  Google Scholar 

  13. Kotsi F, Pike S, Gottlieb U (2018) Consumer-based brand equity (CBBE) in the context of an international stopover destination: perceptions of Dubai in France and Australia. Tour Manag 69:297–306. https://doi.org/10.1016/j.tourman.2018.06.019

    Article  Google Scholar 

  14. Lindblom A, Lindblom T, Lehtonen MJ, Wechtler H (2018) A study on country images, destination beliefs, and travel intentions: a structural equation model approach. Int J Tour Res 20:1–10. https://doi.org/10.1002/jtr.2148

    Article  Google Scholar 

  15. Gim T-H (2018) Tourist satisfaction, image, and loyalty from an interregional perspective: an analysis of neighboring areas with distinct characteristics. Sustainability 10: Article 1283. https://doi.org/10.3390/su10041283

    Article  Google Scholar 

  16. Gartner WC (1993) Image formation process. J Travel Tour Mark 2:191–215. https://doi.org/10.1300/J073v02n02_12

    Article  Google Scholar 

  17. Analysts (2018) The state of the American traveler, vol. 27. Destination Analysts, San Francisco, CA

    Google Scholar 

  18. Eurobarometer (2016) Flash Eurobarometer 432: preferences of Europeans towards tourism. European Commission, Brussels, Belgium

    Google Scholar 

  19. Li J, Xu L, Tang L et al (2018) Big data in tourism research: a literature review. Tour Manag 68:301–323. https://doi.org/10.1016/j.tourman.2018.03.009

    Article  Google Scholar 

  20. Hlee S, Lee H, Koo C (2018) Hospitality and tourism online review research: a systematic analysis and heuristic-systematic model. Sustainability 10: Article 1141. https://doi.org/10.3390/su10041141

    Article  Google Scholar 

  21. Martin-Fuentes E, Fernandez C, Mateu C, Marine-Roig E (2018) Modelling a grading scheme for peer-to-peer accommodation: stars for Airbnb. Int J Hosp Manag 69:75–83. https://doi.org/10.1016/j.ijhm.2017.10.016

    Article  Google Scholar 

  22. Eurostat (2018) Tourism. In: Eurostat regional yearbook. Publications Office of the European Union, Luxembourg, pp 139–150

    Google Scholar 

  23. Lai K, Li X (2016) Tourism destination image: conceptual problems and definitional solutions. J Travel Res 55:1065–1080. https://doi.org/10.1177/0047287515619693

    Article  Google Scholar 

  24. Um S, Crompton JL (1990) Attitude determinants in tourism destination choice. Ann Tour Res 17:432–448. https://doi.org/10.1016/0160-7383(90)90008-F

    Article  Google Scholar 

  25. Marine-Roig E (2015) Identity and authenticity in destination image construction. Anatolia An Int J Tour Hosp Res 26:574–587. https://doi.org/10.1080/13032917.2015.1040814

    Article  Google Scholar 

  26. Dann GMS (1996) Tourists’ images of a destination - an alternative analysis. J Travel Tour Mark 5:41–55. https://doi.org/10.1300/J073v05n01_04

    Article  Google Scholar 

  27. Roth KP, Diamantopoulos A (2009) Advancing the country image construct. J Bus Res 62:726–740. https://doi.org/10.1016/j.jbusres.2008.05.014

    Article  Google Scholar 

  28. Baloglu S, McCleary KW (1999) A model of destination image formation. Ann Tour Res 26:868–897. https://doi.org/10.1016/S0160-7383(99)00030-4

    Article  Google Scholar 

  29. Beerli A, Martín JD (2004) Factors influencing destination image. Ann Tour Res 31:657–681. https://doi.org/10.1016/j.annals.2004.01.010

    Article  Google Scholar 

  30. Wakabayasi Y (1996) Behavioral studies on environmental perception by Japanese geographers. Geogr Rev Japan, Ser B 69:83–94. https://doi.org/10.4157/grj1984b.69.83

    Article  Google Scholar 

  31. Tasci ADA, Holecek DF (2007) Assessment of image change over time: the case of Michigan. J Vacat Mark 13:359–369. https://doi.org/10.1177/1356766707081012

    Article  Google Scholar 

  32. Echtner CM, Ritchie JRB (1991) The meaning and measurement of destination image. J Tour Stud 2:2–12

    Google Scholar 

  33. Gallarza MG, Saura IG, Garcı́a HC (2002) Destination image. Towards a conceptual framework. Ann Tour Res 29:56–78. https://doi.org/10.1016/s0160-7383(01)00031-7

    Article  Google Scholar 

  34. Jenkins OH (1999) Understanding and measuring tourist destination images. Int J Tour Res 1:1–15. https://doi.org/10.1002/(SICI)1522-1970(199901/02)1:1%3c1:AID-JTR143%3e3.0.CO;2-L

    Article  Google Scholar 

  35. Kim H, Richardson SL (2003) Motion picture impacts on destination images. Ann Tour Res 30:216–237. https://doi.org/10.1016/S0160-7383(02)00062-2

    Article  Google Scholar 

  36. Buhalis D (2000) Marketing the competitive destination of the future. Tour Manag 21:97–116. https://doi.org/10.1016/S0261-5177(99)00095-3

    Article  Google Scholar 

  37. Marine-Roig E (2017) Measuring destination image through travel reviews in search engines. Sustain 9: Article 1425. https://doi.org/10.3390/su9081425

    Article  Google Scholar 

  38. Marine-Roig E (2017) Online travel reviews: a massive paratextual analysis. In: Xiang Z, Fesenmaier DR (eds) Analytics in smart tourism design. TV. Springer, Cham, pp 179–202. https://doi.org/10.1007/978-3-319-44263-1_11

    Chapter  Google Scholar 

  39. Marine-Roig E, Clave SA (2015) A method for analysing large-scale UGC data for tourism: application to the case of Catalonia. In: Tussyadiah I, Inversini A (eds) Information and communication technologies in tourism 2015. Springer, Cham, pp 3–17. https://doi.org/10.1007/978-3-319-14343-9_1

    Chapter  Google Scholar 

  40. Marine-Roig E, Anton Clavé S (2016) A detailed method for destination image analysis using user-generated content. Inf Technol Tour 15:341–364. https://doi.org/10.1007/s40558-015-0040-1

    Article  Google Scholar 

  41. TripAdvisor (2018) Things to do in canary Islands. https://www.tripadvisor.com/Attractions-g187466-Activities-Canary_Islands.html. Accessed 1 Jan 2018

  42. TripAdvisor (2018) Canary Islands hotels. https://www.tripadvisor.com/Hotels-g187466-Canary_Islands-Hotels.html. Accessed 1 Jan 2018

  43. TripAdvisor (2018) Restaurants in canary Islands. https://www.tripadvisor.com/Restaurants-g187466-Canary_Islands.html. Accessed 1 Jan 2018

  44. Marine-Roig E, Ferrer-Rosell B (2018) Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis. Tour Manag 68:236–249. https://doi.org/10.1016/j.tourman.2018.03.020

    Article  Google Scholar 

  45. Oreja Rodríguez JR, Parra-López E, Yanes-Estévez V (2008) The sustainability of island destinations: tourism area life cycle and teleological perspectives. The case of Tenerife. Tour Manag 29:53–65. https://doi.org/10.1016/j.tourman.2007.04.007

    Article  Google Scholar 

  46. Ellis A, Park E, Kim S, Yeoman I (2018) What is food tourism? Tour Manag 68:250–263. https://doi.org/10.1016/j.tourman.2018.03.025

    Article  Google Scholar 

  47. Daries N, Cristobal-Fransi E, Ferrer-Rosell B, Marine-Roig E (2018) Maturity and development of high-quality restaurant websites: a comparison of Michelin-starred restaurants in France, Italy and Spain. Int J Hosp Manag 73:125–137. https://doi.org/10.1016/j.ijhm.2018.02.007

    Article  Google Scholar 

  48. Phelps A (1986) Holiday destination image - the problem of assessment. An example developed in Menorca. Tour Manag 7:168–180. https://doi.org/10.1016/0261-5177(86)90003-8

    Article  Google Scholar 

Download references

Acknowledgements

The authors are pleased to acknowledge the support of the Spanish Ministry of Economy, Industry and Competitiveness (Grant id.: TURCOLAB ECO2017-88984-R and TIN2015-71799-C2-2-P). Authors also acknowledge the support of the Catalan Government for the accreditation as Recognised Research Group TURESCO (2017 SG4 49) and the University of Lleida (Grant id.: 2017-TR265).

Author information

Authors and Affiliations

  1. Department of Business Administration, University of Lleida, Lleida, Spain

    Estela Marine-Roig, Eva Martin-Fuentes & Berta Ferrer-Rosell

Authors
  1. Estela Marine-Roig
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Eva Martin-Fuentes
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Berta Ferrer-Rosell
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Estela Marine-Roig .

Editor information

Editors and Affiliations

  1. Business School, University of Eastern Finland, Joensuu, Finland

    Juho Pesonen

  2. Faculty of Informatics, TU Wien, Vienna, Austria

    Julia Neidhardt

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Marine-Roig, E., Martin-Fuentes, E., Ferrer-Rosell, B. (2019). A Framework for Destination Image Analytics. In: Pesonen, J., Neidhardt, J. (eds) Information and Communication Technologies in Tourism 2019. Springer, Cham. https://doi.org/10.1007/978-3-030-05940-8_13

Download citation

Publish with us

Policies and ethics

Search

Navigation